All Summaries
All Summaries
In Becoming a Category of One, Joe Calloway states that a company must strive not to become a leader in a category, but to create a new category altogether and be the only company in it. In order to accomplish this, a...
Each of us is influenced by others. People of influence can include presidents, entertainers, and athletes. In Becoming a Person of Influence, Maxwell and Dornan stress that this is not something that...
Becoming an Exceptional Executive Coach reveals how executive coaches can discover their best coaching approaches by using resources such as knowledge, experience, and intuition to create a Personal...
Most jobs in the business world come with a set of easily recognizable attributes: a desk, a paycheck, and a manager. While the first two are easily dealt with by most, the third can make an otherwise fulfilling job...
Like many skills, management is both an art and a science. The art of management is unique to an individual. The science of management, on the other hand, is based on empirical data and can be taught and replicated in...
A software company that adapts the motto “No Software” is an unusual company indeed. A company that plots to do away with nearly every business convention – from sales and marketing models to the very hardware on which...
Ben, having inherited his love of ice cream from his father, was a fat child. Although extremely bright, he never really applied himself but was still smart enough to get by. Jerry was also overweight and smart. In...
Organizations that commit to altering how they approach and implement change can consistently achieve breakthrough results and outcomes that far surpass anyone’s expectations. Change leaders who undertake this...
In a world of specialization--by both businesses and the people who work in them, it should not be a surprise that business books are also becoming more specialized and directed towards a more narrow audience. With...
For years, companies have been led down technology's garden path toward an elusive promise of phenomenal revenue growth. To date, however, that promise has remained, for the most part, unfulfilled. Sales and marketing...
