All Summaries

All Summaries

 
Well Connected Curtis, Gordon S. | Lewis, Greg Jossey-Bass , 2010 Communication, Relationships

In order to accomplish common goals, today’s businesspeople are required to form partnerships with both colleagues and competitors. According to Gordon Curtis, identifying and engaging the right people – those who...

Audio summary available
 
 
Web Copy That Sells Veloso, Maria AMACOM , 2009 Communication, Marketing

Direct marketing websites need effective copy to engage prospects and convert them to customers. In Web Copy That Sells, Maria Veloso boils more than 30 years of copywriting experience down to a five-...

Audio summary available
 
 
We Are All Self-Employed Hakim, Cliff Berrett-Koehler , 2004 Entrepreneurship, Human Resources, Personal Growth

This second edition of Cliff Hakim’s bestseller, We Are All Self-Employed, is not about starting a business. It is instead, about challenging and influencing our beliefs about work - an empowering...

 
 
Watch This, Listen Up, Click Here Verklin, David | Kanner, Bernice John Wiley & Sons, Inc. , 2007 Business Biographies, Customer Focus, Marketing, Technology

Almost two-thirds of Americans’ waking lives are engaged with media of some kind, according to David Verklin and Bernice Kanner, the authors of Watch This, Listen Up, Click Here, and where consumers...

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Wander Woman Reynolds, Marcia Berrett-Koehler Publishers , 2010 Leadership

Modern, high-achieving women are more confident than their predecessors, but they also feel more stress about their futures. Their passion to succeed is overshadowed by the uncertainty of what they are trying to...

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Wall Street Women Fisher, Anne B. Alfred A. Knopf , 1990 Diversity, Leadership

In some respects, the bull market opened up unprecedented opportunities for a long-neglected talent pool of women. In 1987, the Dow Jones Industrial Average flew past the 2,000 mark for the first time ever and four of...

 
 
Wall Street Geisst, Charles R. Oxford University Press , 1997 Economics & Finance

The American securities industry has a long and varied history that has come to symbolize the best and the worst of American finance. Wall Street is a wide-ranging chronicle of how a loose association...

 
 
Waging War on Complexity Costs Wilson, Stephen A. | Perumal, Andrei McGraw-Hill , 2010 Marketing

Complexity costs are the single biggest determinant of your company's cost competitiveness. For the past two decades the pursuit of growth has created...

 
 
Vision Management SANNO Management (Editor) Productivity Press , 1992 Management

The product of 10 years of management brainstorming at SANNO University in Japan, Vision Management examines the shift away from traditional linear management to a multilevel implementation of...

 
 
Virtual Teamwork Ubell , Robert (editor) John Wiley & Sons, Inc. , 2010 Teams, Technology

Over the past 20 years, Internet-based online learning has grown from a rudimentary tool to a routine part of business operations. Today, virtual teams give businesspeople across the globe uninterrupted access to...

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