All Summaries

All Summaries

 
The Sales Manager’s Guide to Greatness Davis, Kevin F. Greenleaf Book Group Press , 2017 Marketing

Managing a sales team can be challenging for even the strongest sales professionals. Sales reps who are promoted into the job often discover they must develop new management skills to effectively cultivate and lead...

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Killing Marketing Pulizzi, Joe | Rose, Robert McGraw-Hill Education , 2018 Marketing

Killing Marketing by Joe Pulizzi and Robert Rose explores the shift from product-centric to customer-centric marketing and reveals how companies can evolve with this shift by behaving like media...

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Exception to the Rule Rea, PhD, Peter J. | Stoller, MD, MS, James K. | Kolp, PhD, Alan McGraw-Hill Education , 2018 Business Strategy

A common “rule” often repeated in business literature is “If you want more of a behavior, reward it; if you want less of a behavior, punish it.” This dualistic engagement/compliance approach has major limitations,...

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Better Together Sposato, Jonathan John Wiley & Sons, Inc. , 2018 Diversity

In Better Together, Jonathan Sposato uses both his personal experience and secondary research to explain why gender inequality is a problem in the modern working world, what can be done to mitigate it...

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Creating Great Choices Riel, Jennifer | Martin, Roger L. Harvard Business School Publishing Corporation , 2017 Leadership

Many of our most challenging situations require us to choose between two imperfect solutions. Often, our choices are limiting, and we feel as though we must accept trade-offs to arrive at a resolution. In ...

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Smart Collaboration Gardner, Heidi K. Harvard Business School Publishing Corporation , 2016 Business Strategy

In Smart Collaboration, Heidi K. Gardner teaches leaders how to foster the kind of collaboration that will deliver higher margins, enhance customer loyalty, attract and retain top talent, and attain an...

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The Key Gratton, Lynda McGraw-Hill Education , 2014 Social Responsibility

In The Key, Lynda Gratton argues that companies have more wealth and power than ever before. As such, it’s their responsibility to tackle public problems like climate change and income inequality. To...

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Why Winners Win Pittard, Gary John Wiley and Sons Australia, Inc. , 2016 Personal Growth

In Why Winners Win, Gary Pittard aims to help readers identify their opportunities for success and how they can achieve greatness. Pittard shares information he documented and analyzed through coaching...

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Powerhouse MacNeice, Brian | Bowen, James Kogan Page Limited , 2016 Business Strategy

“Powerhouse” companies are, above all, fluid and able to change with diverse and unexpected circumstances. In their book Powerhouse, Brian MacNeice and James Bowen present case studies and examples to...

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Lead Right for Your Company’s Type Schneider, William E. AMACOM , 2017 Leadership

Why do some organizations seem to flourish under a particular leadership style while other organizations falter? In Lead Right for Your Company’s Type, William E. Schneider asserts that organizations...

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