All Summaries
All Summaries
In Conversations That Win the Complex Sale, Erik Peterson and Tim Riesterer explain how to improve sales performance through Power Messaging. Power Messaging is a tool that enables sales professionals...
Growing and maintaining market share comes from having customers who remain loyal to a product because they associate the brand with quality and reliability. On of the most persuasive arguments for brand is customer...
The weighted average cost of capital, value-based management, mergers and acquisitions, and risk management are important components of corporate finance today. Yet, understanding how they work and how to implement...
Boring Meetings Suck by Jon Petz is intended for leaders who want to end, or at least minimize, useless time consuming meetings. To be great, a meeting must deliver real value by providing useful...
In Relentless Innovation, management consultant Jeffrey Phillips offers advice on how companies can become relentless innovators—that is, have a program of sustained innovation wherein the urge to...
In Brains on Fire, Robbin Phillips, Greg Cordell, Geno Church, and Spike Jones relate how their marketing agency has de-emphasized the use of campaigns and instead fosters the growth of word-of-mouth...
The world is changing at lightning speed, and only companies that understand the new realities of the global marketplace and pursue both innovation and sustainability will be equipped to prosper. In The...
Benjamin Franklin advocated living with frugality, inventiveness, and diplomacy. In Doing More with Less, Bruce Piasecki suggests that the solution to many social and business problems lies in those...
According to Pietersen, today’s new leadership challenge is a journey of discovery in which management, particularly in large, established firms, must learn to “think out of the box” and “move out of their comfort...
Some companies are focused on making the next one-off deal with a new customer, while others provide ongoing transactions and focus on developing ongoing relationships with their customers as they strive for a deeper...
