All Summaries

All Summaries

 
Ego vs. EQ (Chinese) Bibliomotion, Inc. , 2014 Chinese

In Ego vs. EQ, Jen Shirkani demonstrates that leaders with high emotional intelligence (EQ) display situational awareness and emotional connectedness, which are two vital skills for building...

 
 
HBR Emotional Intelligence Series: Purpose, Meaning, and Passion Harvard Business School Publishing Corporation , 2018 Personal Growth

HBR Emotional Intelligence Series: Purpose, Meaning, and Passion from Harvard Business Review Press provides an essential roadmap for finding and harnessing the power of passion at work. Through a...

Audio summary available
 
 
HBR’s 10 Must Reads On Strategy for Healthcare Harvard Business School Publishing Corporation , 2018 Health Care

Previous attempts to reform an ailing health care system have typically been aimed at incremental changes while protecting the vested interests of powerful players. In HBR’s 10 Must Reads On Strategy for...

 
 
HBR Emotional Intelligence Series: Leadership Presence Harvard Business School Publishing Corporation , 2018 Leadership

In HBR Emotional Intelligence Series: Leadership Presence from Harvard Business Review Press, 12 of the leading researchers, professors, thought leaders, and experts in the field of leadership...

Audio summary available
 
 
HBR Guide to Finance Basics for Managers Harvard Business Review Harvard Business School Publishing Corporation , 2012 Economics & Finance

Many managers are left out of their companies’ larger conversations because they cannot speak the language of finance. The HBR Guide to Finance Basics for Managers provides managers of all backgrounds...

Audio summary available
 
 
Brand Leadership. Aaker, David A. | Joachimsthaler, Erich The Free Press , 2000 Customer Focus, Leadership, Marketing

Although the classic brand management system, initiated by Procter & Gamble, has worked well for many decades, it is often not so effective in dealing with today’s emerging market complexities, competitive...

 
 
Brand Portfolio Strategy Aaker, David A. The Free Press , 2004 Customer Focus, Marketing

Many firms create a brand strategy in order to inject structure and discipline into their business, but they may end up creating confusion, because the portfolio they devise is disjointed. In Brand Portfolio Strategy,...

 
 
Brand Relevance Aaker, David A. 2011 Marketing

In today’s global market, rapidly changing competitive conditions are a way of life for companies. One way that businesses can win in this environment is through brand relevance. In  Brand Relevance...

Audio summary available
 
 
The Dragonfly Effect Aaker, Jennifer | Smith, Andy | Adler, Carlye Jossey-Bass , 2010 Marketing, Technology

When all four of its wings work together, the dragonfly has incredible strength and agility. In The Dragonfly Effect, Jennifer Aaker and Andy Smith explain how to effectively mimic the four wings of...

Audio summary available
 
 
Advanced Presentations by Design Abela, Andrew Pfeiffer , 2013 Communication

Thinking, researching, planning, and doing—all the hard work of putting together a presentation is worth nothing if an audience is not convinced to act. Unfortunately, in this age when success depends so greatly on the...

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