All Summaries

All Summaries

 
The Pursuit of Innovation Freedman, George Amacom , 1988 Innovation

Successful innovation involves establishing goals and the actual implementation of ideas. The goals, which cover either improving existing product lines or establishing new lines or businesses, help shape growth based...

 
 
The Supermeds Jones, Rochelle Charles Scribner's Sons , 1988 Marketing

As one of the largest for-profit health care companies, Humana has used marketing strategies once thought to be reserved for big business. The realization that the health care industry is becoming more of a business...

 
 
Trading Places Prestowitz Jr., Clyde V. Basic Books , 1988 Global Business

Few, if any, American companies can compete in industries the Japanese deem important. Japan's social and industrial structure has made it a very difficult market to penetrate. While America embraces free trade and...

 
 
Pioneering New Products Bobrow, Edwin E. | Shafer, Dennis W. Dow Jones-Irwin , 1987 Innovation, Marketing

All businesses, institutions, governments, and cultures either grow through innovation and change or die without them. Businesses must be flexible in the face of change and able to develop products quickly and...

 
 
The Hero's Farewell Sonnenfeld, Jeffrey Oxford University Press , 1988 Leadership, Management, Social Responsibility

Society has come to recognize the leaders of modern corporations as heroes. As men and women take high corporate offices today, they are expected to play a kind of heroic role in guiding the destiny of their firms....

 
 
The Global Marketplace Rosow, Jerome M. Facts on File Publications , 1988 Global Business, Marketing

Global competition tends to reduce the importance of home markets. There must be a shift, therefore, away from the classical vertical organizational structure to a horizontal relationship where there is interdependence...

 
 
The Invisible Work Force Lozano, Beverly The Free Press , 1989 Entrepreneurship, Human Resources

The woman who sews pockets in her home in Italy, the family that sells groceries from the window of their house in Chile, and the Silicon Valley computer programmer who uses her spare bedroom to write programs for a...

 
 
The Service Advantage Albrecht, Karl | Bradford, Lawrence J. Dow Jones-Irwin , 1990 Customer Focus, Marketing

There are two kinds of useful customer knowledge: (1) general- pertaining to buying patterns and motives, and (2) individual-from one-to-one interactions between employees and customers. Large businesses must usually...

 
 
China Inc. Fishman, Ted C. Charles Scribner's Sons , 2005 Global Business, Management

Propelled by the world's most rapidly changing, super-sized economy, China has begun to influence the daily lives of consumers, workers, citizens, and even parents, worldwide. China Inc. paints a vividly detailed,...

 
 
Financial Self-Defense Givens, Charles J. Simon & Schuster , 1990 Economics & Finance, Leadership

An "arsenal" of 186 Attack and Defense Strategies for combating scams, hidden charges, half-truths, and even lies perpetuated against consumers by the insurance and banking industries; automobile manufacturers, dealers...

 
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