All Summaries

All Summaries

 
Killing Marketing Pulizzi, Joe | Rose, Robert McGraw-Hill Education , 2018 Marketing

Killing Marketing by Joe Pulizzi and Robert Rose explores the shift from product-centric to customer-centric marketing and reveals how companies can evolve with this shift by behaving like media...

Audio summary available
 
 
Exception to the Rule Rea, PhD, Peter J. | Stoller, MD, MS, James K. | Kolp, PhD, Alan McGraw-Hill Education , 2018 Business Strategy

A common “rule” often repeated in business literature is “If you want more of a behavior, reward it; if you want less of a behavior, punish it.” This dualistic engagement/compliance approach has major limitations,...

Audio summary available
 
 
Better Together Sposato, Jonathan John Wiley & Sons, Inc. , 2018 Diversity

In Better Together, Jonathan Sposato uses both his personal experience and secondary research to explain why gender inequality is a problem in the modern working world, what can be done to mitigate it...

Audio summary available
 
 
Innovation by Design Lockwood, Thomas | Papke, Edgar The Career Press, Inc. , 2018 Innovation

In Innovation by Design, Thomas Lockwood and Edgar Papke explore how to apply design thinking to improve an organization’s economic, social, and environmental value. Organizations that embrace design...

 
 
Creating Great Choices Riel, Jennifer | Martin, Roger L. Harvard Business School Publishing Corporation , 2017 Leadership

Many of our most challenging situations require us to choose between two imperfect solutions. Often, our choices are limiting, and we feel as though we must accept trade-offs to arrive at a resolution. In ...

Audio summary available
 
 
Se créer de nouveaux choix Riel, Jennifer | Martin, Roger L. Harvard Business School Publishing Corporation , 2017 French

Dans la plupart des situations difficiles, il nous faut choisir entre deux solutions rarement satisfaisantes. Nos choix étant souvent limités, nous avons le sentiment de devoir accepter des compromis pour parvenir à...

 
 
Schaffen großartiger Alternativen Riel, Jennifer | Martin, Roger L. Harvard Business School Publishing Corporation , 2017 German

Viele der herausforderndsten Situationen verlangen von uns, uns zwischen zwei unvollkommenen Lösungen zu entscheiden. Häufig fühlen wir uns durch unsere Optionen eingeschränkt und haben das Gefühl, Kompromisse eingehen...

 
 
Cómo crear excelentes elecciones Riel, Jennifer | Martin, Roger L. Harvard Business School Publishing Corporation , 2017 Spanish

Muchas de las situaciones más difíciles que enfrentamos nos obligan a elegir entre dos soluciones imperfectas. Con frecuencia, nuestras elecciones son limitantes, y sentimos que debemos hacer una concesión para llegar...

 
 
Creating Great Choices (Chinese) Riel, Jennifer | Martin, Roger L. Harvard Business School Publishing Corporation , 2017 Chinese

Many of our most challenging situations require us to choose between two imperfect solutions. Often, our choices are limiting, and we feel as though we must accept trade-offs to arrive at a resolution. In ...

 
 
Smart Collaboration Gardner, Heidi K. Harvard Business School Publishing Corporation , 2016 Business Strategy

In Smart Collaboration, Heidi K. Gardner teaches leaders how to foster the kind of collaboration that will deliver higher margins, enhance customer loyalty, attract and retain top talent, and attain an...

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