Agile PR

Agile PR

Share

Salzman, Marian AMACOM, 2017 Audio summary available
Price: $99.
Subscribe
Price:
$9.95

IN THIS SUMMARY

In Agile PR, Marian Salzman presents expert advice on establishing newsworthiness and “buzz” in a world where traditional media outlets are often outstripped by social media. This requires PR professionals to be constantly extending their radar for the latest trends and customer feedback, and to be agile enough to then craft messaging that works to a client’s advantage. This is the art of news-fluence, or crafting news to create influence.