The Agile Marketer

The Agile Marketer

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Smart, Roland John Wiley & Sons, Inc., 2016 Audio summary available
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IN THIS SUMMARY

Marketers face numerous challenges in today’s business world. While new technologies have added great value to the marketer’s toolkit, the sheer speed and volume of innovation is disrupting organizational structures and business norms. In The Agile Marketer, marketing expert Roland Smart offers overwhelmed marketers strategies for driving a marketing transformation. Drawing on the principles of the agile software development approach, Smart offers insights and ideas to help marketers modernize their marketing organizations to drive superior customer experiences—today’s competitive differentiator.