Agile Innovation

Agile Innovation

Share

Morris, Langdon | Ma, Moses | Chi Wu, Po John Wiley & Sons, Inc., 2014 Audio summary available
Price: $99.
Subscribe
Price:
$9.95

IN THIS SUMMARY

What customers want and expect from companies is changing rapidly, and businesses need to keep up. Product and service development has traditionally rested on the development of business cases, a process that can be long and difficult. Today's market does not afford companies this kind of time, and they need to learn to innovate more quickly. In Agile Innovation, Langdon Morris, Moses Ma, and Po Chi Wu explain how companies can fundamentally change their innovation processes to accelerate results and gain more competitive advantages.