Advanced Presentations by Design

Advanced Presentations by Design

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Abela, Andrew Pfeiffer, 2013 Audio summary available
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IN THIS SUMMARY

Thinking, researching, planning, and doing—all the hard work of putting together a presentation is worth nothing if an audience is not convinced to act. Unfortunately, in this age when success depends so greatly on the ability to effectively communicate complex information, presenters are overwhelmed with bad presentation design advice. In Advanced Presentations by Design, marketing and communications expert Dr. Andrew Abela offers readers ten steps to improve presentation impact. His Extreme Presentation™ method, which is based on hundreds of empirical studies and has been successfully tested by several Fortune 500 companies, helps presenters determine who their intended audience is, what that audience needs to know, and how that information should be conveyed to promote action.