Act Like a Sales Pro
IN THIS SUMMARY
It is often assumed that great sales people are naturals. But in Act Like a Sales Pro, author Julie Hansen asserts that what is seen as natural talent is actually the result of years of hard work and training. Selling is a lot like acting because it involves the art of persuasion. Like an actor in front of an audience, a sales person must convince buyers that a product or service is right for them. By using techniques used by modern actors, sales professionals can learn to improve their ability to win sales.