The Conscience Economy (Chinese)

The Conscience Economy (Chinese)

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Overman, Steven Bibliomotion, Inc., 2014
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IN THIS SUMMARY

In The Conscience Economy, strategy and innovation consultant Steven Overman describes how the desire of consumers and businesses to make a positive impact on the world is driving the global economy. Today's new generation of technology-savvy, interconnected customers have both the vision and the power to choose what companies they buy from based on their value systems. Businesses, in turn, must understand that transparency and awareness are the keys to sustainable growth in today's conscience economy.