The 4 Lenses of Innovation

The 4 Lenses of Innovation

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Gibson, Rowan John Wiley & Sons, Inc., 2015 Audio summary available
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IN THIS SUMMARY

In The Four Lenses of Innovation, Rowan Gibson demonstrates that, contrary to popular belief, "big ideas" can be produced systemically. By examining the creative processes and mind-sets of great Renaissance figures such as Leonardo Da Vinci and Galileo Galilei, Gibson identifies Four Lenses, or thinking patterns, that are critical to developing groundbreaking innovations. When implemented, these Lenses enable professionals to generate new insights and ideas that lead to innovations. To facilitate an in-depth understanding of how the Four Lenses function, Gibson provides examples of real-world entrepreneurs and their innovations as well as the principles behind each Lens.