The 18 Immutable Laws of Corporate Reputation
Alsop, Ronald J.
Wall Street Journal Books,
2004
IN THIS SUMMARY
- Everything an individual or company does or produces contributes to its reputation. Reputation is an intangible asset, but a very important one. In some ways it is even better than having money in the bank, but not as easily quantified. A good reputation is its own advertising and quality seal. It can engender loyalty in customers that can cross several generations and time zones. A good reputation can bring in more customers in the good times, and be a protective buffer in the bad times. The author has delineated what he calls the, "18 Immutable Laws of Corporate Reputation." This book holistically deals with the topic of reputation management in three parts: establishing a good reputation, keeping that good reputation and repairing a damaged reputation.
