11 Rules for Creating Value in the Social Era

11 Rules for Creating Value in the Social Era

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Merchant, Nilofer Harvard Business School Publishing Corporation, 2012 Audio summary available
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IN THIS SUMMARY

According to Nilofer Merchant in  11 Rules for Creating Value in the Social Era, businesses, managers, and individual workers must all rethink some fundamental assumptions about how organizations work in order to survive and thrive in today’s “Social Era.” Thanks to the Internet and social media, small, savvy start-ups can quickly threaten even large, successful companies. By actively embracing change, businesses can learn to take advantage of new opportunities. Flexibility, openness, and shared purpose, rather than insularity, separateness, and focusing exclusively on the bottom line, are the values that will promote success in the new business environment.