The $10 Trillion Prize

The $10 Trillion Prize

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Silverstein, Michael J. | Singhi, Abheek | Michael, David | Targett, Simon Harvard Business School Publishing Corporation, 2012 Audio summary available
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IN THIS SUMMARY

The rise of China and India is transforming the global economy. By 2020, annual consumer spending in these countries is expected to reach $10 trillion—the world’s biggest market prize for companies nimble and insightful enough to take advantage of it. In The $10 Trillion Prize, Boston Consulting Group (BCG) experts offer the deep, rich understanding of Chinese and Indian consumers necessary to compete for their loyalty. By exploring their aspirations, attitudes, challenges, and concerns, the book traces the trajectory of economic growth among rich and poor, urban and rural, and especially among the burgeoning middle classes. Combining original research with strategic expertise, the authors provide clear, actionable guidelines for entering and succeeding in the most important new market of the 21st century.