10 Steps to Successful Social Networking for Business

Determining the right social networking platform for a business can be a daunting decision. From off-the-shelf to custom-built, there are many options. 10 Steps to Successful Social Networking for Business, by Darin Hartley, helps give direction by providing a thorough background on social networks as well as a step-by-step plan to help any business select the right social networking system, link network use to key business drivers, and stay on top of the technology. This book will assist any business, regardless of size or tech savvy, determine how to use social networking to increase market share, build the brand, cultivate customer loyalty, and drive sales.