10 Steps to Successful Business Writing

10 Steps to Successful Business Writing

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Appleman, Jack E. ASTD Press, 2008 Audio summary available
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IN THIS SUMMARY

While studies point to an inadequate level of writing in the business world, most business professionals view writing as a soft skill that is not worth an investment of time and money. Recently, however, some employers have begun to understand that poor writing equals low productivity. Employees who write poorly waste countless hours and, more importantly, countless dollars. In 10 Steps to Successful Business Writing, Jack Appleman notes that business writing is a learned skill based on fundamental principles like clarity, conciseness, and organization. Those who learn to write better will work more productively and be able to demonstrate leadership and management abilities.