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Library of Business Books from T to Z Listed below are some of the book summaries that we have in our library. Business
Books A-F G-M
N-S T-Z Taming
Technology
Taming Technology is one of the brilliantly written books by Brian J. Nichelsen, Ph. D. that enable us to deal and cope with technology 24/7 each day of the year. This book gives us an in-depth understanding that technology need not be feared but with common sense savvy should enable us to harness its potentials to make us more productive and efficient. The
100 Absolutely Unbreakable Laws Of Business Success
Human potential expert Brian Tracy has applied many laws of effective self development to the field of business and created a fascinating and easily understandable guide that can enhance both your personal and professional life. He explains each of the 100 laws in theoretical detail and then applies them to various aspects of business, career enhancement, creativity and financial reward. These laws are from Tracy’s speaking and consulting experience throughout the world. The
17 Indisputable Laws Of Teamwork
Building a winning team is a process. Here are guiding laws for any type of organization, group, or family, based on the principle that teamwork is essential in any great human endeavor. Whether you're a leader or a member, these laws will definitely have a positive effect on you, your team, and your life! The
21 Indispensible Qualities of a Leader
Leadership is an art form. To become a good leader, you have to begin working on improving yourself. Filled with enlightening anecdotes that illustrate the qualities of the world’s greatest leaders, this must-read for any entrepreneur, manager, or executive will bring valuable lessons to push you in the right direction towards the fulfillment of your leadership roles. The
22 Immutable Laws Of Branding
Marketing guru Al Ries, who brought us “Positioning: The Battle for Your Mind” teams up with his wife Laura for another Marketing Classic. The textbook for any brand-building team, this book cites real-world stories from Starbucks, and The Body Shop, to Microsoft, Amazon.com, and Yahoo! Brand creation is explained in simple language, and in easily digestible chapters. This is the essential primer for anyone who intends to dominate a category and build a formidable brand, whether your product is sold in malls or on the Internet. The
48 Laws Of Power
A comprehensive, well-researched synthesis of timeless philosophies -from Machiavelli to Suntzu, as applied in real-life situations by powerful figures in history such as Queen Elizabeth I and Henry Kissinger. Absorbing and entertaining, this book lends business people a wealth of ideas on the subtle art of playing the power game, exercising clever cunning, and understanding human weaknesses. Whether it is in the boardroom, at a power lunch, or a cocktail party- these laws will make you master of the game and give you the edge over your rivals. THE
21 MOST POWERFUL MINUTES IN A LEADER’S DAY
The best-selling author of “THE 21 MOST POWERFUL MINUTES IN A LEADER’S DAY” gives us 21 weeks of daily lessons on leadership that are based on known biblical characters, their stories, and the principles that guided them to become successful leaders of their people. The author, popular for his books in personal and leadership development, uses the Bible to demonstrate winning principles such as effectiveness, influence, empowerment, sacrifice, timing, and teamwork in dealing with leadership issues through a particular theme on a daily basis. The Agenda
The best-selling author of “Reengineering the Corporation” gives us nine powerful and practical concepts for today’s competitive and turbulent business arena. Make life easy for your customers. Be a process fanatic. Measure like you mean it. Walk your talk when it comes to teamwork. Link companies through the Internet. Redesign your operations in tandem with suppliers and customers. Learn more about these winning ideas offered by one of America’s most influential business thinkers.
The Baseline Revolution
There is a serious need to rethink old methods of reporting, particularly accounting-based methods which are used for important decision-making processes of a company. Accounting-based reporting was developed for a former era with other priorities. To serve management and the economic community, it needs to be complemented with or gradually replaced by reporting and measurement systems that meet the needs and match the realities of today. The Biggest Game of All The Inside Strategies, Tactics and Temperaments That Make Great Dealmakers Great By Leo Hindery with Leslie Cauley Free Press,2003 ISBN 0743229002 272 pages
The aim of this book is to help readers understand and appreciate the larger impact of some of the most significant business deals of the past decade, particularly those made in the US media industry. It offers a valuable assortment of "deal-making" stories personally encountered by Leo Hindery, Jr., offering lessons that may be gleaned from his behind-the-scenes accounts of the risky but exciting world of deals and dealmakers. The Brand Called You The Ultimate Brand-Building and Business Development Handbook to Transform Anyone into an Indispensable Personal Brand By Peter Montoya with Tim Vandehey Personal Branding Press, 2001 ISBN: 0-9674506-5-9 280 pages www.petermontoya.com
What does it mean to consider yourself a brand? When Ralph Lifshitz wanted to become a famous fashion designer, he didn't start by working 24 hours a day designing clothes. The first thing he did was to change his name to Ralph Lauren. Branding seeks to create a better perception. Not a better product. So your role is to make the changes necessary to create a better perception. The principles for creating a “Personal Brand” are spelled out in great detail in “The Brand Called You.” In this book, you will understand, too, that it's not enough “to understand the principles.” What you will need further is the flexibility of mind to actually adopt and use these principles. The
Customer Revolution
BUSINESSES NEED TO BE MORE CUSTOMER-CENTRIC THAN PRODUCT-CENTRIC IN ORDER TO THRIVE IN THE NEW ECONOMY. The
End Of Advertising As We Know It
The best-selling author of “The End Of Marketing As We Know It” again gives us this no holds bar hard hitting battle advice for designing truly effective advertising campaigns that drive business and sells products or services to its customers. Sergio Zyman practically demolishes the myths, fancy theories, and reputations of known advertising agencies and client companies that failed to practice the first dictum of advertising which is to sell products and services to its customers and not to make advertisements simply to win awards and entertain people. The
End of Marketing As We Know It
The best-selling author of “The End of Advertising As We Know It”, Sergio Zyman, gives us his irrepressible, irreverent but charismatic style of telling us the real score in marketing: It is not only to create an image that consumers could fall in love with but one that will drive consumers to buy more products and services for as often as possible. His provocative and counterintuitive approach which he impresses upon us throughout his book is that producing award-winning commercials and promotions, and creating ads that people like are not an end by itself. What is far most important to marketing is to move customers and consumers to buy those products and services that are being promoted and advertised. The E-Myth Revisited
Starting a business of your own is just like joining a marathon race. You dream big while you're on the starting line but as the race progresses you see a lot of fellow racers fall behind. Many are not able to endure the test of stamina and agility of the race. The same goes with small businesses worldwide. Only a few are really able to reach the big dream. Majority of them simply fail no matter how huge effort is put into the undertaking. Why is this so? Michael Gerber reveals the answers in this book. The discussions revolve around the philosophies that could make or unmake the future of small businesses. These philosophies are: entrepreneurial myth (e-myth), the turn-key revolution and the business development process.
The Leader’s Voice
Every leader has, at one time or another, made these four fatal assumptions: 1. Assuming constituents have understood the message We are only human, and leaders sometimes assume the message has gotten through and communication has taken place. More often than not, there is a breakdown. Whether others may tailor the message to suit their own personal agendas or are feeling disconnected, as almost half of working Americans feel towards their company or organization, this book focuses on how individual leaders can achieve results through big ideas involving creating better strategic alignment, greater credibility, and clarity. The
Lexus and the Olive Tree
Pulitzer Prize winning journalist Thomas L. Friedman, writes in his book, The Lexus and the Olive Tree, about the phenomenon of globalization and how it has instituted an international system that has replaced the Cold War. It is a system that has united the fates of peoples all over the world from Brazilian Indians to Thai bankers to multinational company executives. Here, Friedman explains how the democratization of information, technology and finance has shrunk the world into an overconnected community where billions of dollars are moved from one country to another with the click of a mouse. He offers not only an astonishingly all-encompassing perspective on this globalized, Fast World but also options for countries and companies who wish not only to survive in it but also to thrive in it. He also explains how in the globalized world a balance must be maintained between the Lexus (the aspiration towards material prosperity) and the olive tree (the ancient forces of culture, race, tradition and community). The
Neglected Firm
“When you don’t know where you want to go, the wind always blows from the wrong direction.” Every manager must manage two companies simultaneously: the present firm and the future firm. Neglecting the future firm will cause the organization to become obsolete given the change of the business environment from day to day. Managing only the future firm and neglecting the present day-to-day business will never get the company to its future goals. The art of balancing the management of the urgent (today) with the important (future) is presented in this book through two detailed case studies of the Swedish car manufacturer Saab and the Spanish financial institution, Caja de Madrid.
The One Minute Millionaire
Imagine this: You receive a phone call from the estate of a long-lost
relative. You have inherited a million dollars in cash! It's waiting for
you in a Swiss bank but there is one catch: The key to the safety
box is hidden in a silver container at the summit of Mount McKinley
in Alaska. The instructions are clear: you must personally climb the
mountain within 12 months. If you don't the money is lost forever.
Becoming an Enlightened Millionaire may not be nearly as difficult
as this task. But it is similar. Almost anyone can be a millionaire, but
it takes proper preparation, right mentorship and a time-tested path
to being an enlightened millionaire. Read on and find out. The
Pied Pipers of Wall Street
Stock traders and buyers beware. The talented talking heads of financial news gathering agencies may be part of today's hyped up age of stocks where the talented talkers of the brokerage firms could be increasing their own money, not yours. Just like the children of those poor and unsuspecting folks in the fairy tale, your fortune and future could easily disappear, led away by charismatic pipers called stock analysts. Benjamin Mark Cole's argument is brokerage houses have sold out the common investor in favor of bigger corporate interests. He provides us with heavyweight examples of analysts hyping stocks that later went bust. Cole's criticism of Wall Street salesmen is timely. Investors are looking for a villain in the overnight evaporation of billions of dollars in retirement funds. Analysts can't take the blame entirely for the stock-market downturn, but their behavior during the run up deserves closer inspection.
How do businesses cope in today's fast-paced, wired world? By embracing change, evolving with the times, throwing out old models and strategies, constantly adapting, seizing opportunities, meeting ever-shifting customer demands, and capitalizing on market turbulence. The kinetic enterprise thrives on unpredictability. The
Power Principle
Dr. Blaine Lee outlines useful methods to overcome powerlessness, emphasizing that in our business or personal lives, we are always faced with a Choice. This is a book for people who need to understand the greatest power is that which comes through integrity, how principle-centered power, or the way you live your life, is the way to getting the kind of power, respect, and honor that outlasts a lifetime. The
Power of Six Sigma
Six Sigma is a management philosophy that can radically change the way you treat mistakes in the workplace. It is focused on eliminating these mistakes, teaching personnel how to improve the conduct of business in the process. Joe and Larry The
Rebel Rules
The boy wonder of the American travel and hospitality business shares the secrets of his success. The characteristic traits of a rebel – passion, vision, instinct and agility- as illustrated by Virgin’s Richard Branson, The Body Shop’s Anita Roddick, and the author himself, are described here in a guidebook for today’s daring new entrepreneurs. The principles in this book apply universally to anyone who wants to create a humane and empowered workplace, whether you are from a nonprofit organization, in the government or a private business. A new kind of fast company leader is rising to power in the business world. Rebel leaders are rewriting the rules. The
Secrets Of Word-Of-Mouth Marketing
Word-of-mouth marketing is the most powerful and persuasive weapon you can use, and it won’t cost you anything! Based on Silverman’s years of consulting with successful word-of-mouth campaigns of his own clients, here is one of the first resources on how to harness the power of word-of-mouth, and be heard above the media noise. Spread the word about your hot new product or company! The
Seven Deadly Skills of Communicating
Communication as always, is one of the most important tool to make an organization productive and successful. Communicating with your co-employees, staff and superiors can’t be avoided. Though indirectly relayed, your actions give out unconscious messages. If you keep some information to yourself, lack of trust could be the meaning of this action. And this action is just one of the causes of a poor communication. Having Poor Communication in an organization develops low morale and negative attitudes among the people in it. In this case, productivity is affected. Communication is very important, becomes it becomes an essential tool to convince management to provide what the organization needs, that will lead to a successful and motivated people. Having the right communication and ways of doing it, will nurture happy employees that would lead to a productive and motivated environment. And this will give the manager an easier and rewarding job that would reflect his management skills. The
Seven Spiritual Laws Of Success
Dr.
Deepak Chopra is a well-known author of more than 25 books.
He is one of the leading spokespersons for a growing movement
of physicians who are combining modern Western medicine
with ancient Eastern healing methods. Chopra was formerly
the Chief of Staff at Boston Regional Medical Center, and
he has taught at Tufts University and Boston University
Schools of Medicine. The Seven Spiritual Laws of Success
is a short but insightful book that explains how simple
actions can make a big difference. Some parts of it may
appear abstract to those who have not experienced Eastern
philosophy. Value-Added
Selling
“Value-added” is an exhaustive view and approach to selling which focuses on the total value of a product and not merely its price. It includes everything that goes into a product, including organizational efficiency, after-sales services and other inputs and processes, which most companies consider to be outside the realm and definition of value, but is in fact essential to what makes a product valuable for customers in the long run. What
Clients Love
From making a pitch to building a brand, designing a logo to closing the sale, this is a field guide to take with you to the front lines of today’s business battles.” From the best-selling author of the classic “Selling the Invisible” comes another book filled with lessons learned from real-life stories in the current business environment. Designed for the busy executive (and made to fit nicely in your air travel carry-on) this book explores how the little details really matter in the art of keeping a fruitful and long-term relationship with clients. What
is the Emperor Wearing?
Once upon a time, an emperor who loved clothes was approached by two con men who made him an offer he couldn't refuse. They promised to weave him a special cloth that would be invisible to anyone that is stupid or unworthy of their position. As the work proceeded, the emperor sent high-ranking officials to inspect the cloth. While these officials saw only air where the cloth was supposedly being made, they reported that the work was proceeding well for fear of being considered stupid or unworthy of their rank. Finally the emperor and his entourage came to inspect the cloth. None could see it, but all, also fearing to be known as stupid, proclaimed its magnificence. The con men pretended to cut and sew while everyone supported the deception. When the emperor wore clothes made from the "fabric," the crowd likewise pretended to see clothes. A small child, viewing the naked emperor, announced to all that could hear: "the emperor has no clothes!" What
The CEO Wants You To Know
From running a multi-billion dollar business to selling fruit on the street, the CEO and the vendor share the same street-smart instincts or “business acumen” that are the essential skills to running a business. A CEO wants his or her people to understand business basics, from cash flow, to ROI, to sniffing out new opportunities and eventually becoming more involved in the decision-making that leads to bigger profits. The more you get what the CEO wants you to know, the faster your company will grow! What
Works In Wall Street
It
is amazing to reflect how little systematic knowledge Wall
Street has to draw upon as regards the historical behavior
of securities with defined characteristics. We do, of course,
have charts showing the long-term price movements of stock
groups and individual stocks. But there is no real classification
here, except by type of business. Where is the continuous,
ever growing body of knowledge and technique handed down
by the analysts of the past to those of the present and
future? When we contrast the annals of medicine with those
of finance, the paucity of our recorded and digested experience
becomes a reproach. We lack the codified experience which
will tell us whether codified experience is valuable or
valueless. In the years to come we analysts must go to
school to learn the older established disciplines. We must
study their ways of amassing and scrutinizing facts and
from this study develop methods of research suited to the
peculiarities of our own field of work. - Ben Graham, 1946 What
Would Buddha Do At Work
Using the teachings of Buddha in real-world workplace situations, this little book of wisdom will inspire employees, employers, executives, and entrepreneurs alike with its practical answers to everyday problems dealing with the self, with others, and everyday decisions. You always have a choice on how you will react to pressures, and conduct yourself each day. It’s about how you use the freedom of choice in the moment to become a better worker, and to find your own path to enlightenment. Who
Moved My Cheese?
Cheese is a metaphor for what you want to have in life - whether it is a good job, a loving relationship, money, or spiritual peace of mind. Cheese is what we think will make us happy, and when circumstances take it away, different people deal with change in different ways. Four characters in this delightful parable represent parts of ourselves whenever we are confronted with change. Discover how you can let change work to your advantage and let it lead you to success! Who Moved My Soap?The CEO's Guide to Surviving In Prison By Andy Borowitz Simon & Schuster Trade, June 2003 ISBN 0743251423 84 pages
Satirical and amusing, this book hilariously gives light to convicted CEOs' new environment- the life behind bars. Speaking from his own experience, Andy Borowitz have outlined how to survive and make the most out of the penitentiaries. Written for convicted CEOs, this book humorously paints prison cells as one thing to look forward to and not dread about. This book, however, serves as reality check for CEOs currently occupied in their own corporate world. Wise
Moves
This book on enhancing your dealings, both in life and in business, offers 20 valuable tips on improving your position in life, 20 tips on improving your position in business, and 20 timeless quotes on the art of making an extraordinary life.
Working With Emotional Intelligence
In this book, author Daniel Goleman reveals the skills that distinguish star performers in every field, from entry level jobs to middle-level to top executive posts. The book shows that the single most important factor is not IQ, advanced degrees, or technical expertise, but the quality called “Emotional Intelligence.” This book shows that we all possess the potential to improve our emotional intelligence – at any stage in our careers, as individuals or as team members in an organization. Your
Best Year Yet
Here is a book with a thought-provoking questionnaire recommended for anyone who is either new to the field of personal growth, or want to take themselves to the next level. The first part of the book is largely a personal account of how the author developed the workshop and how it helped her and her husband reach their goals. The book and questionnaire is challenging, yet easy to follow and can help readers sort to out their beliefs, values, roles and goals. Your Marketing SucksBy Mark Stevens Crown Business July 8, 2003 240 pages www.randomhouse.com www.yourmarketingsucks.com
If every dollar that you spend on marketing isn't generating more than that amount, then your marketing sucks. You might as well throw away thousand-dollar bills in spending on marketing. So says author Mark Stevens, creator of the Extreme Marketing process. Extreme Marketing is based on the premise that you know why and what you are spending for in marketing. In other words, your spending is in context with specific goals. There should be a plan that makes every marketing tactic reinforce the other. What gets back must be more than what you spend. Your
Road Map for Success
John C. Maxwell, best-selling author of the 21 Irrefutable Laws of Leadership, begins this book by sharing an article about how people define success. He reveals that most people who want to be successful misunderstand success, that it is an ideal situation incorporating impossible elements. Some want to have the beauty of a Cindy Crawford or the business acumen of a Bill Gates. He redefines success but stating what it is not. It is not wealth, not a feeling of success, specific possessions, power or achievement. He then cites specific examples of well-known personalities who had achieved all these but could still not consider themselves succesful.
Zap the Gaps
A fictitious character by the name of Bill Ambers is this book's protagonist. Bill is the classic director of customer service in a call center. He faces the challenge set by his new boss, Angela Krafft, the archetype of the results-oriented boss. Angie simply wants him to “turnaround the numbers” and improve the call center's customer service, without the support of a big budget. Together with his HR counterpart Sarah, and with the help of a mentor, Landscaper Michael St. Vincent, Bill learns to systematically dig to the root of the problem, discovering how to Zap The Gaps in his department's performance. Click
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