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Library of Business Books from N to S

Listed below are some of the book summaries that we have in our library.

Business Books A-F G-M N-S T-Z
Economic and Policy Books* A-F G-M N-S T-Z

Negotiating In The Real World
Getting The Deal That You Want
By Victor Gatbaum
Simon & Schuster, May 2000
ISBN: 0684865556
189 pages

Negotiating is an important skill we use everyday whether for business, political, or personal purposes. This practical guide is based on more than 20 years' experience in real life situations, as shared by one of New York's toughest union leaders.

Nice Girls Don't Get the Corner Office 101
Unconscious Mistakes Women Make that Sabotage Their Careers

By Lois P. Frankel, Ph.D.
Warner Books Inc., January 2004
ISBN 044 6531 324
288 pages

Quit being a girl. Unlearn the things you were taught with during early childhood about being overly nice. Being polite, soft-spoken, compliant and submissive will not get you to the corner office. Start acting like a woman and see yourself move fluidly forward in your career.

Dr. Frankel clearly identifies the common mistakes -101 in all-that women commit unconsciously to sabotage their careers. This book provides revolutionary guides to help the women of today eliminate the girl-like behaviors they became accustomed with, which hold them back professionally.

Nickel and Dimed
On (Not) Getting By In America

By Barbara Ehrenreich
Flamingo 2001
ISBN 0 00 653 0400
490 pages

Having a job and working hard do not guarantee a better life even for low-level workers in America. What is needed are fair, living wages and a government sincere in promoting sustainable development by providing generous subsidies in public services like housing, healthcare, transportation and child care.

No Logo
No Space, No Choice, No Jobs

By Naomi Klein
Flamingo 2001
ISBN 0 00 653 0400
490 pages

Naomi Klein documents the history of the brand and the rise of multinational corporations to such power that they may be considered de facto global governments. Klein writes based on years of research, documenting the surrender of culture and education to marketing (No Space), reports on how choice is actually limited through predatory franchising, mergers, and corporate censorship (No Choice), how labor market trends are creating many self-employed, McJobs, part-time or temporary workers, and outsourcing (No Jobs).

Order from Chaos
A 6-Step Plan for Organizing Yourself, Your Office, and Your Life
By Liz Davenport
Three Rivers Press NY, Random House Inc. 2001
ISBN 0-609-80777-3
215 pages

Liz Davenport offers an easy system to help you clean up your act. If you find yourself missing important deadlines, forgetting to return calls, and misplacing papers, then follow these six simple steps to organizational freedom.

Why get organized? The average businessperson wastes 150 hours each year just looking for stuff. If you got organized, you could accomplish more, and take longer vacations, ultimately freeing your workspace, and your mind, of unnecessary clutter.

Permission To Win
By Ray Pelletier
Oakhill Press, 1997
ISBN 1 886939 10 1
201 pages

From a new breed of motivators, America’s Attitude Coach Ray Pelletier gives you a practical guide for translating your personal mission into concrete action. Make today your January 1st. Say goodbye to negative thoughts and change your life by giving yourself Permission to Win.

Please Don't Shoot The Messenger
How to talk to demanding bosses, clueless colleagues, tough customers, and difficult clients without losing your cool (or your job!)
By Dr. Gary S. Goodman
Published Contemporary Publishing Group 2000
ISBN 0-8092-2520-4
183 pages

Whether it’s asking your boss for a raise, or dismissing an employee as painlessly as possible, this book addresses all kinds of thorny situations, how we can effectively communicate in business situations, and calmly manage potential conflict.

Positioning: The Battle For Your Mind
"How to be seen and heard in the overcrowded marketplace"
By Al Ries and Jack Trout
McGraw-Hill, 2001
ISBN 0-07-137358-6
213 pages

The average American consumer is exposed to $376 worth of advertising per day over 365 days. With this enormous volume of communication, the only way to score big is to be selective and concentrate on narrow targets through Positioning. It's about how you position a product in the mind of your prospect.

Power Plays
Shakespeare’s Lessons in Leadership and Management
By John O. Whitney and Tina Packer
Simon and Schuster, June 2000
ISBN 0-684-86887-3
315 pages


Having written one hundred fifty-four sonnets, several long poems and thirty-nine plays (all still read, performed and studied today) it can perhaps be said that no other writer in the history of literature has shown much knowledge about the nature of people and the human condition than Shakespeare. This book shows that wherever we are in our career or private life, Shakespeare has been there already, and he has much to teach us. Shakespeare can be especially helpful to modern business leaders at every level of the business game. Throughout the book, John Whitney and Tina Packer gives us vignettes on Shakespeare’s plays and their insights on business leadership, showing us various lessons on managing ourselves and the people in our companies.

Practice What You Preach
What Managers Must Do to Create a High-Achievement Culture
David Maister
Simon & Schuster UK Ltd, London 2001
267 pages

A study conducted by the author shows that the most financially successful operations have common characteristics. The relationship between these characteristics and financial success is not trivial.

Preventing Strategic Gridlock
Leading Over, Under & Around Organizational Jams to Achieve High Performance Results
By Pamela S. Harper
Cameo Publications 2003
ISBN 0 9715739 4 8
229 pages

Understand how a leader’s mistaken assumptions can create gridlock and organizational jams. This must-read for business managers provides real-life stories on companies from Mattel to Procter & Gamble, Daimler-Chrysler, to Coca-Cola. Pam Harper proposes six guidelines of organizational reality to UNLOCK your company from Strategic Gridlock, so you can drive it down the road to high-performance.

Whether your company is in e-commerce, going public/private, going through a merger/acquisition, entering a new market, reorganizing, outsourcing, or introducing new technology, all these situations can bring about strategic gridlock

Practical Intuition for Success
A step-by-step program to increase your wealth today

By Laura Day
Harper Collins Publishers
ISBN 0-06-017576-1
216 pages

At the heart of this book is one simple message: You will achieve success by being true to yourself. Through this unique program of practical exercises, you will be able to listen to your intuition and balance it with other factors that influence your everyday decision-making. The more you practice, the better the results. The feeling in your gut can tell you if something feels right or wrong, profitable or problematic. It will help you make better decisions, take the “pulse” at meetings, and unleash your own creativity.

Profit from Experience
Practical, Proven Skills for Transforming Your Organization
By
Gil Amelio and William L. Simon
A Touchstone Book Published by Simon and Schuster 1997
ISBN 0 684 83702 1
309 pages

“Few organizations are so weak they can’t be saved, few are so healthy they can’t be improved.”

-Gil Amelio

An inspiring and true story of National Semiconductor’s Transformation Management process, as told by the former Chairman and CEO of Apple Computer.

This remarkable firsthand story of corporate transformation from a key change agent shows how to engineer a turnaround, bring health to any company, and enjoy greater long-term profits.

Outlining key issues, strategies, and guidelines Gil introduced at National Semiconductor, this captain tells the story of how he steered his ship from the brink of bankruptcy to its highest earnings in just three years.

Rich Dad Guide To Financial Freedom
By Robert T. Kiyosaki with Sharon L. Lechter, C.P.A.
Warner Business Books, 2000
ISBN 0-446-67747-7
251 pages

E B

S I
The letters in each quadrant represent the Employee, Self-Employed, Business Owner, and Investor. Discover how to move from the left side to the B and I Quadrants, where you work less, earn more, pay less taxes and have more free time to spend with your loved ones!

Rich Dad Guide To Investing
What the Rich Invest In, That The Poor And Middle Class Do Not!
By Robert Kiyosaki with Sharon L. Lechter, CPA
Warner Books 2000
ISBN 0-446-67746-9
406 pages

Free yourself from financial hardship, have your money work hard for you, and retire at an earlier age so you can enjoy life and do the things that really matter!

Rich Dad’s Guide to Investing is a long-term guide for anyone who wants to become a rich investor and learn how to invest in what only rich people can invest in. This is not a guarantee. It is simply part of your education as a business investor. You cannot just get rich quick, because that would be a guarantee you will lose your fortune as soon as you get it. Real long-term riches, the kind that keeps your children and grandchildren free from worries about money – this is the financial freedom that can be yours -but only if you do your homework and allow yourself to learn.

Rich Dad, Poor Dad
"What the Rich Teach Their Kids About Money- That the Poor and Middle Class Do Not!"
By Robert T. Kiyosaki
With Sharon L. Lechter, C.P.A.
Warner Books Ed., 2000
207 pages

FINANCIAL LITERACY = FINANCIAL INDEPENDENCE
A true tale of two dads- one a highly educated professor, the other, an eighth grade dropout. Educated dad left his family with nothing, except maybe some unpaid bills. The dropout later became one of Hawaii's richest men and left his son an empire. One dad would say, "I can't afford it" while the other, asked, "How can I afford it?"

Rich dad teaches two boys priceless lessons on money, by making them learn through experience. The most important lesson of all is How to Use Your Mind and Time to create personal wealth. Free yourself from the proverbial "rat race". Learn to spot opportunities, create solutions and "mind your own business". Learn to make money work for you, and not be its slave.

Rich Kid Smart Kid
Giving your child a financial head start
By Robert T. Kiyosaki with Sharon Lechter, CPA
Warner Books 2001
ISBN 0-446-67748-5
264 pages

This book is for parents who want to give their children valuable financial lessons which our educational system does not provide.

It may be the greatest gift of knowledge you can pass on to them, arming them with the business and money basics for a more secure future in an ever-changing economic environment.

Secrets Of Successful Speakers
How You Can Motivate, Captivate & Persuade

By Lilly Walters
McGraw-Hill, Inc., 1993
ISBN 0070680345
216 Pages

This book is an excellent resource for anyone who needs to learn effective techniques for public speaking. Walters has compiled quotes and advice from dozens of well-known speakers such as Steve Allen, Ken Blanchard, Tony Robbins and others. These ideas are interwoven around Walters’ categories for preparing for a speech, overcoming stage fright, motivating an audience, etc. Some of the advice below is written first-person as given from the expert ("I cure stage fright by - ").

Self Motivation
Developing Self-Reliance, Persevering With Challenges

By Gael Lindenfield
Thorsons, London, 2000 ASIN: 0722540213
256 pages

Gail Lindenfield is a well-known British author who has written several self-help books. In Self Motivation, she does a good job of going over many aspects of self development and she provides solutions to a variety of everyday problems.

Selling The Invisible
A Field Guide to Modern Marketing

By Harry Beckwith
Warner Books NY 1997
ISBN 0-446-52094-2
252 pages

A classic book on marketing services, with hundreds of quick, practical, easy-to-read sections; perfect for picking up anytime throughout your day. Beckwith tells you in simple and plain language why focus groups don’t really tell you anything, what positioning really is, and outlines eighteen common planning fallacies. A basic marketing guide that refreshes the mind after reading so many gurus and faddish ideas, now here’s a book with timeless ground rules that are supported by real world stories.

Selling the Wheel
Choosing The Best Way To Sell For You, Your Company, And Your Customers

By Jeff Cox and Howard Stevens
Published Simon & Schuster 2001
ISBN 0-684-85600-X 0-684-85601-8 (Pbk)
256 pages

Based on decades of research and data collected from 250,000 salespeople, more than 8,500 corporate sales forces, and interviews with over 100,000 actual customers, here is the delightful parable of Max, the inventor of the wheel, and how he faces the challenge of selling his breakthrough invention- the wheel, the symbol for your product or service. The four essential selling styles of The Closer, The Wizard, The Builder, and the Captain and his Crew are demonstrated in the story; each one appropriate to the selling phase the Wheel goes through.

Sell Yourself Without Selling Your Soul
A Woman’s Guide To Promoting Herself, Her Business, Her Product, Or Her Cause With Integrity And Spirit
By Susan Harrow
Quill, a Harper Resource Book, HarperCollins Publishers 2003
ISBN 0-06-019880 X
373 pages

Speaking woman-to-woman, this book is the complete guide for anyone who needs to know the PR basics to promote her business. Susan Harrow, publicist, marketing strategist, and consultant to big clients such as iVillage, Random House and Pacific Bell offers loads of practical information from how to prepare professional press materials to getting nationwide television publicity. The art of self-promotion comes from Harrow’s years of experience: from knowing how to create a great press kit, being the message, mastering the interview, forging media relationships, to getting mileage on your own terms.
In this book you will learn how to:

  • Stay true to yourself
  • Know your message
  • Practice presenting your points
  • Be yourself
  • Become the message you want to give
  • Persevere
These are the six main areas of utmost importance to women. Women in particular need media coaching because they have been trained all their lives to be modest about their achievements. Men are very comfortable talking about their own accomplishments and there are social skills and ways of developing media savvy, which women need to use in their own way.

Women also prefer not to cheat along the way to their goals. They prefer to get to where they want to go with integrity and without making so many enemies.

This is a book with woman-centered language, principles, and concerns based on the author’s experience working with mostly female clientele such as iVillage. There is deliberate non-use of aggressive war-like language. Such as “kill your competition” or “win the battle of words”. Women do not find that tone appealing at all. Finally, this book offers very clear examples of materials you can fashion to fit your own unique style. Your distinct voice will come through with the helpful guidance of this author’s experience.

Six Thinking Hats
An essential approach to business management
By Edward De Bono
Back Bay Books edition by Little, Brown and Co. 1999
ISBN 0 316 17791 1
173 pages

Confusion is the biggest enemy of good thinking . Simplicity is the key. "When thinking is clear and simple, it becomes more enjoyable and more effective."

The Six Thinking Hats method is very easy to understand and therefore, simple to use. This tool can be used no matter how big or small your organization is, to create a more creative atmosphere, improve communication and train people to use a clearer way of thinking.

A hat is something you can easily put on and take off. The hats are visual cues for us to allow an easy switch in our modes of thinking. The wonderful thing about this method is that it can be taught to children as well as top executives!

Survival Is Not Enough
Zooming, Evolution, and the Future of Your Company
By
Seth Godin
Simon & Schuster, Inc. 2002
ISBN 0 7432 2571 6
265 pages

  • Change is the new normal.
  • Charles Darwin's Theory of Evolution can be applied as a metaphor for businesses.
  • Only companies that zoom, or learn to adapt and evolve constantly will survive.
  • Companies that don't evolve and make change a normal thing are signing up for their own extinction.
  • Genes take longer to change over time. Memes, or new ideas, spread at a much faster rate than genes.
  • Zooming is about constant change, for no particular reason, and with no particular goal.
  • Zooming is less painful. You gradually breed a new kind of species, instead of forcing one to make a big traumatic change.
  • Zooming is about stretching your limits by adapting to new ideas, opportunities, and challenges without triggering our inherent human change-avoidance reflex.
  • Zooming is about adapting small changes over time.
  • You can practice zooming in everyday life: change your office layout, eat in a different restaurant every weekend, listening to a new CD everyday, read a magazine you've never read before, or just do something for the first time, as often as possible.
  • Normal can be an environment where new memes appear on a regular basis.
  • Companies that zoom do the same thing but try something just a little bit differently each time.

Click below for more books:
Business Books A-F G-M N-S T-Z
Economic and Policy Books* A-F G-M N-S T-Z

* All Economic and Policy books are complimentary

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