The Power of the Purse

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Women’s access to money and power has transformed the way they approach brands, businesses, products, and services. Women now influence the vast majority of purchasing decisions – and every year, they gain direct control over trillions in new wealth.

This is a little-understood market of unprecedented size and scope: one that few companies truly know how to reach. Empty slogans and superficial changes won’t work. This book shows you what you will.

The Power of the Purse is an extraordinary behind-the-scenes look at how today’s smartest companies are discovering the immense power of women consumers – and using it to achieve breakthrough results in their businesses.