How Disruption Brought Order

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It finds its way into your business meetings. It punctuates your speech, shapes your way of thinking, and guides your company’s direction. It imbues your journey with the scent of adventure, leads us down unexpected paths, and spreads from city to city with a complete disregard for borders. At the same time, it troubles and comforts you. It makes your company a different kind of place; it is an activity that people cannot do without.

It is a word that sounds ungraceful but has burrowed itself into the heart of your agency. Of Latin origin, it is a word that the French introduced into the English language and that subsequently disappeared from French. It signifies “rupture,” or rather the act of “creating a rupture.”

The word is disruption.