Service Orient or Be Doomed!

[editor]

A company’s failure to innovate sends customers to other organizations that provide better value and convenience. Today’s companies need a go-to resource that will help them maximize their use of information technology (IT) and understand it for what it is: an integral resource upon which business productivity, profitability, and efficiency depend if it is to succeed.

Introducing service orientation as a vision and philosophy that can greatly impact a business, this innovative new book equips the reader to:

•   Best use technology resources to meet goals

•   Unleash their “inner nerd” to embrace IT as part of their business as a whole

•   Address the “mother of all business problems”: inflexibility

•   Know the technological factors that pressure a business to innovate

•   Understand buzzwords with Jargon Watch sidebars