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 BOOK CATEGORY : ECONOMICS
Lexus and the Olive Tree, The
By Thomas L. Friedman
Anchor Books 2000
ISBN 0385499345

Pulitzer Prize winning journalist Thomas L. Friedman, writes in his book, The Lexus and the Olive Tree, about the phenomenon of globalization and how it has instituted an international system that has replaced the Cold War. It is a system that has united the fates of peoples all over the world from Brazilian Indians to Thai bankers to multinational company executives. Here, Friedman explains how the democratization of information, technology and finance has shrunk the world into an overconnected community where billions of dollars are moved from one country to another with the click of a mouse. He offers not only an astonishingly all-encompassing perspective on this globalized, Fast World but also options for countries and companies who wish not only to survive in it but also to thrive in it. He also explains how in the globalized world a balance must be maintained between the Lexus (the aspiration towards material prosperity) and the olive tree (the ancient forces of culture, race, tradition and community).
 
MONEY
"Who Has How Much and Why"
By Andrew Hacker
Simon&Schuster/1997
ISBN 0-684-19646-8 /0-684-84662-4 paperback
254 pages


America's gulf between the rich and poor has grown wider than ever. The disparity between the income of men and women, white and black is still evident, while the number of self-made millionaires has grown along with the number of individuals who take home $100,000 a year. Indeed, there are more millionaires, but there are also more neglected children, more single mothers, and more citizens in prison. The founding fathers of the United States Constitution outlined how the nation would grow with an economy that would acknowledge "diversity in the faculties of men" and such has occurred in the years that followed the statements of James Madison and Alexander Hamilton. Here are the facts about who has the money in the world's most powerful nation.

 
Three Billion New Capitalists
The Great Shift of Wealth and Power to the East
By Clyde Prestowitz
Publisher: Basic Books, 2005
ISBN 0-465-06281-4
321 Pages


The relative economic superiority and power of the United States is quickly slipping away. This is mainly brought about by the rise of new superpowers, particularly China and India, which are ushering a third wave of globalization, one that is characterized not by corporations but by highly educated and skilled individuals - the three billion new capitalists. The continuous rise to power of countries such as China and India threatens to undermine the six-hundred year old dominance of the west, particularly that of the United States. 

This book serves as a shocking wake-up call for Americans and the rest of the world as it projects the world's economic future if the current trends continue. These trends include increasingly unsustainable trade deficits, the equally unsustainable and dangerous buildup of massive dollar reserves in some countries, the end of the U.S. position as the leader in science in technology, the outsourcing of jobs and the demographic meltdown in major parts of the world.

Towards the end of the book, the author offers practical suggestions on how the U.S. can avert a totally disastrous scenario.  

 
Nickel and Dimed
On (Not) Getting By In America
By Barbara Ehrenreich
Henry Holt and Company, 2002
ISBN 0805063897
240 pages


Having a job and working hard do not guarantee a better life even for low-level workers in America. What is needed are fair, living wages and a government sincere in promoting sustainable development by providing generous subsidies in public services like housing, healthcare, transportation and child care..
 
Riding the Waves of Culture
Understanding Diversity in Global Business
By Fons Trompenaars, Charles Hampden Turner
Nicholas Bradley Publishing, 2000, 2nd Edition
ISBN 1-85788-176-1


There are many factors to be considered in the operation and management of business. Capital and investment, employee performance, system efficiency and effective employee-employer relationships are just some of the many essential considerations in doing business. However, a lot of people dealing with business forget one important aspect that is deemed essential in business: culture.

Culture, as an interconnected system of meanings shared by one group, greatly affects the way people do business. Cultural orientation may vary depending on the ideas, meanings, and beliefs held upon by a group of people living together in a certain locus or situation. Hence, culture affects the way people do business in a particular location.
This book discusses the effect of cultural diversity in the way people do business. Since culture is not easily felt unless one is immersed thoroughly in the lives of the people around, it is important for businesses to carefully understand how the culture of partners and the location may optimize the operation of the business, and similarly enhance the way of interaction in business.

 
Big Picture, The
The New Logic of Money and Power in Hollywood
By Edward Jay Epstein
Random House Publishing Group, 2005
ISBN: 1-4000-6353-1
252 Pages


The golden years of the American motion picture industry - from 1930 to the 1950s, was when the studio system held sway.  All the money, prestige and power of the industry were derived from just one activity: selling tickets at the box office. Nowadays it is very different; the movie business is just a small component of an immense synergistic moneymaking industry. The media universe’s reach extends from the silver screen to home television, recorded media and the Internet, and even to such arenas as theme parks. Unlike in the old system, film studios nowadays make enormous profits from this vast assortment of disparate, albeit related, industries, such as video-game spin-offs and soundtracks.  Ticket sales count for a tiny slice of the pie, if at all.

Regardless of how profit-oriented it may be, Hollywood, however, is of course not just about making money. While profit is undoubtedly the driving force behind the movie industry, its social and political milieus - the behind-the-scene dynamics that make Hollywood tick, and which are defined by their major players’ search for power and prestige - can neither be ignored nor neglected if one wants to arrive at a true understanding of Hollywood.

This book, then, is an attempt to make sense of Hollywood - to provide a ‘big picture’ understanding of it, so to speak - making use of the perspective explained above.



* All Economic and Policy books are complimentary
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