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 EVEolution
“Understanding Women — Eight Essential Truths That Work in Your Business and Your Life”
By Faith Popcorn and Lys Marigold
Hyperion, New York, 2001
ISBN 0-7868-6523-7 Paperback Edition ISBN 0-7868-8441-X
272 pages
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For any business to survive today, it needs to understand how to market to women. The fact is women make 80% of all purchasing decisions,
are brand loyalists, have complex, multiple lives because of ever-increasing responsibilities: from running households, to caring for aging
parents, raising children, and managing thriving careers and businesses. Make women join your brand, build lasting, meaningful relationships
with them, recognize their ever-growing needs, both personal and professional, and EVEolutionize your business before it's too late! |
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Sell Yourself Without Selling Your Soul
A Woman’s Guide To Promoting Herself, Her Business, Her Product, Or Her
Cause With Integrity And Spirit
By Susan Harrow
Quill, a Harper Resource Book, HarperCollins Publishers 2003
ISBN 0-06-019880 X
373 pages
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Speaking woman-to-woman, this book is the complete guide for anyone who needs to know the PR basics to promote her business. Susan Harrow, publicist, marketing strategist,
and consultant to big clients such as iVillage, Random House and Pacific Bell offers loads of practical information from how to prepare professional press materials to getting nationwide
television publicity. The art of self-promotion comes from Harrow’s years of experience: from knowing how to create a great press kit, being the message, mastering the interview, forging media
relationships, to getting mileage on your own terms.
In this book you will learn how to:
- Stay true to yourself
- Know your message
- Practice presenting your points
- Be yourself
- Become the message you want to give
- Persevere
These are the six main areas of utmost importance to women. Women in particular need media coaching
because they have been trained all their lives to be modest about their achievements. Men are very
comfortable talking about their own accomplishments and there are social skills and ways of developing
media savvy, which women need to use in their own way.
Women also prefer not to cheat along the way to their goals. They prefer to get to where they want to go with integrity and without making so many
enemies.
This is a book with woman-centered language, principles, and concerns based on the author’s
experience working with mostly female clientele such as iVillage. There is deliberate non-use of
aggressive war-like language. Such as “kill your competition” or “win the battle of words”. Women do not
find that tone appealing at all. Finally, this book offers very clear examples of materials you can
fashion to fit your own unique style. Your distinct voice will come through with the helpful guidance
of this author’s experience. |
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Nice Girls Don't Get the Corner Office 101
Unconscious Mistakes Women Make that Sabotage Their Careers
By Lois P. Frankel, Ph.D.
Warner Books Inc., January 2004
ISBN: 0446531324
288 pages
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Quit being a girl. Unlearn the things you were taught with during early
childhood about being overly nice. Being polite, soft-spoken, compliant and submissive will not get you to the corner office. Start acting
like a woman and see yourself move fluidly forward in your career.
Dr. Frankel clearly identifies the common mistakes –101 in all—that women commit unconsciously to sabotage their careers.
This book provides revolutionary guides to help the women of today eliminate the girl-like behaviors they became accustomed with, which
hold them back professionally. |
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Why Good Girls Don’t Get Ahead
But Gutsy Girls Do
9 Secrets Every Working Woman Must Know
By Kate White
Warner Books
1995
ISBN 0-446-67215-7
278 pages
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Are you a rule follower, a people pleaser or a paper pusher? Have
you been passed over for promotions despite your efforts to be
well-liked? Chances are, you are a good girl and this might just be
the reason why you are being held back.
Former Good Girl Kate White brings you a 9-step program that is
designed to transform you from being a good girl to a gutsy girl.
Learn how to change your style and self-image and gain that much
needed edge in your career |
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Fire Your Boss
9 Secrets Every Working Woman Must Know
by Stephen M. Pollan, Mark Levine
HarperCollins
2004
ISBN 0-06-058393-2
257 pages
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To survive in today's business environment, you need to follow a
new set of rules. Unfortunately, the old way of thinking will just not
make the cut amidst layoffs, bankruptcies, and the lack of job
security.
Fire Your Boss gives you new methods for finding success. Learn
how to look for new employment, choose among numerous job
offers, and thrive in the new economy. You will find out why it is not
beneficial to keep relying on your boss for financial security and job
satisfaction. You must rely on yourself! |
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Secrets of Six-Figure Women
Surprising Strategies to Up Your Earnings and Change Your Life
Barbara Stanny
Collins
2004
ISBN 0060933461
255 pages
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More and more women are making six figures and more. In fact, statistics show that the number of women making six figures and above are rising at a rate faster than for men.
In “Secrets of Six-Figure Women”, author and motivational speaker Barbara Stanny provides seven strategies of female high income earners. Although it is a book that was primarily made for women, even men can follow the simple strategies that can help anyone climb up the income ladder towards financial independence. |
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Woman’s Advantage, The
20 Women Entrepreneurs Show You What It Takes to Grow Your Business
By Mary Cantando
Kaplan Publishing, May 2006
ISBN: 1419535714
220 pages
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Women are fast becoming formidable contenders in the world of business. This has been evidenced by the rise of multi-million and billion dollar ventures that are solely or majority held by females. The double standard is close to being extinct. The experiences of the following 20 women in turning their budding businesses into thriving gold mines will hopefully inspire other women all over the globe to step up and make a difference. |
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