Collins and his team explore what goes into a company's transformation from mediocre to excellent. Based on empirical evidence and volumes of data, the team uncovers timeless principles on how the Good to Great companies produced sustained great results and achieved enduring greatness, evolving into companies that were indeed 'Built to Last'.

Is your company suffering from an identity crisis?

Corporate identity goes deeper than simply having a logo design updated, or hiring an agency to create a snappy tagline and ad campaign. Organizations can achieve their full potential by living according to their true identity. The core values create a corporate identity that every individual in the organization should believe in and stand up for. A logo design may be updated with every passing trend, but core values and practices are timeless and transcend the organization.

How can organizations use outsourcing to its full potential, as a strategic business tool?

Maximize your company’s efficiency, profitability, and cost-effective operations while allowing flexibility and building a greater customer franchise. From decision-making to implementation – to identifying what a company does more creatively than its competition- the big idea becomes clear not only through theory but in this book’s practical and detailed examination of strategic outsourcing processes. Backed up by case studies on Rolls Royce, Bethlehem Steel, Pharmacia Upjohn, Gillette, and DuPont, Inside Outsourcing offers points to help streamline your operations and maximize service quality.

Ludy’s five-step process shows how to organize teams with the specific purpose of improving profit. When employees are involved in the cost reduction strategy and are actively seeking creative ways to cut costs and keep their jobs, the result is a win-win situation all around.

Written for managers, supervisors, senior executives, consultants, small business owners, and accountants, this valuable resource addresses the real bottom line –everyone builds profit.

We should focus on profit the same way we focus on marketing, human resources, and operations. It is after all, the reason we stay in business.

It is amazing to reflect how little systematic knowledge Wall Street has to draw upon as regards the historical behavior of securities with defined characteristics. We do, of course, have charts showing the long-term price movements of stock groups and individual stocks. But there is no real classification here, except by type of business. Where is the continuous, ever growing body of knowledge and technique handed down by the analysts of the past to those of the present and future? When we contrast the annals of medicine with those of finance, the paucity of our recorded and digested experience becomes a reproach. We lack the codified experience which will tell us whether codified experience is valuable or valueless. In the years to come we analysts must go to school to learn the older established disciplines. We must study their ways of amassing and scrutinizing facts and from this study develop methods of research suited to the peculiarities of our own field of work. — Ben Graham, 1946.

What Works on Wall Street, by James P. O'Shaughnessy has been around only since 1998, but has already been hailed as one of the great classics of investment. O'Shaughnessy was the first person not an employee of Standard and Poors to gain access to the S&P Compustat Database, the most important and complete repository of fundamental and technical stock data in the world. The project that inspired this book was to computer backtest the data using various fundamental formula searches in order to find out what styles of investment have actually made profits in the last 50 years or so. It is a huge book, 366 pages long, so this little summary here hardly does it justice. This book is not just good, it is downright momentous, an amazing book that cuts through a century of Wall Street lore to show exactly what techniques pay off, you absolutely must get a copy and read it!!! In very brief form, this is what O'Shaughnessy found.

How do ideas spread? Why do some charities, movies, architects, politicians, potato chips and cars succeed, while others (just as good apparently) fade away?

Purple Cow is a book about how challenging it is to get your ideas to spread-and how you can do it successfully.

This article is an idea that I hope will spread. After you read it (if you like it!) go ahead and forward it to anyone you think might benefit from the lessons here. It's small enough to just email it to someone. Or post it, print it… I don't care, so long as it spreads!

A business and science writer presents a book that is full of brilliant, fascinating and groundbreaking ideas that should affect the way every thinking person sees the world around him. It is a must-read material for educators, parents, marketers, business people and policymakers. It shows how small changes can make a big difference.

The book contains an analysis of the strategies people apply to influence and mold its direction. It is a reaffirmation of the potential for change and the power of intelligent action. It is a road map to change, with a profoundly hopeful message--that one imaginative person applying a well-placed lever can move the world and shape and engineer the course of social epidemics.

Businesses are run mostly on auto-pilot and any problem areas are only dealt with when they are already critical, but by then it may already be too late. Most business managers are too busy with the day-to-day work to sit back and look at the business critically in terms of its context and the direction it is going. Brian Tracey's Turbo Strategy provides a checklist of areas that should be regularly examined by all businesses to ensure that it remains on the right path towards success and profitability.

Do you dream of landing that one big account that can dramatically increase your profits or your paycheck? Do you want to hang on to your big customers and enjoy massive repeat business?

Author and expert entrepreneur Steve Kaplan shares with you strategies that can help you successfully Bag the Elephant. Whether you are a business owner, a salesperson, or an executive, you will be able to use the tips and techniques to get you over the top!