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 Brand to the Bone
Growing Small Business Into Big Brands
By Jack Sims
Palm Breeze, Miami, Florida, 2002
ISBN 0.9725658-0-9
160 pages
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A
successful marketing consultant and branding specialist
shares his expertise and experience
on ways to
develop and grow a small business into a big brand. This
is a “must” read book for those who want their
products or services to become the brand leader in their
category. The author gives easy-to-do pointers that serve
as keys to improving the company’s bottom line, thus
creating brand equity and incremental shareholder value in
the long term.
Embracing the philosophy that customer is the heart of any
business, the author talks about building relationship and
partnership with customers for a lifetime by applying his
own version of CRM (Customers Really Matter), and in the
process, experience tremendous and lasting growth. |
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E-Myth Revisited, The
Why Most Small Business Don't Work and What to Do About It
By Michael E. Gerber
Harper Business, First Edition, 2001
ISBN 0-88730-728-0
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Starting a business of your own is just like joining a marathon race. You
dream big while you're on the starting line but as the race progresses you see a lot of fellow racers fall behind. Many are not able to
endure the test of stamina and agility of the race.
The same goes with small businesses worldwide. Only a few are really
able to reach the big dream. Majority of them simply fail no matter how huge effort is put into the undertaking. Why is this so? Michael
Gerber reveals the answers in this book. The discussions revolve around the philosophies that could make or unmake the future of
small businesses. These philosophies are: entrepreneurial myth (e-myth), turn-key revolution and the business development process. |
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How to Make Big Money In
Your Own Small Business
By Jeffrey J. Fox
Vermilion
2005
ISBN 0091900166
150 page
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Today, more than 25 million Americans own small businesses and
millions more dream of running their own. The fact that a lot of
people dream of owning a small business is no surprise as the
average income of small business owners is above $400,000.
Author Jeffrey Fox uses his own experience to share to readers the
secrets to having a profitable and successful small business.
Whether you're just starting out or have had the business running
for years, this book is for you.
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Small Business Survival Guide
By Cliff Ennico
Adam Media Corporation, 2005
ISBN 1593374062
220 pages
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Thirty million Americans are involved in small businesses and entrepreneurial start-ups. Unfortunately, statistics show that more than 80% of small businesses fail within their first five years. Business owners often fall prey to greedy lawyers and accountants, cut-throat competition, and mounting debts and taxes.
As a small business owner, you need to protect yourself against creditors, crooks and competitors. Author Cliff Ennico provides you with effective and affordable strategies for conquering small business predators. |
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Six Disciplines for Excellence
Building Small Businesses That Learn, Lead and Last
By Gary Harpst
Six Disciplines Corporation, 2004
ISBN 0974858706
265 pages
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To be able to build and sustain a successful business, you have to come up with strategies, plans, and goals based on new and innovative ideas. Author Gary Hoover shares his secrets on how to develop original thinking and how to use it to build and maintain successful businesses. A book written for leaders, “ Hoover’s Vision” is a guide on how to unleash the power of thinking in the corporate setting. |
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