Is your company suffering from an identity crisis?

Corporate identity goes deeper than simply having a logo design updated, or hiring an agency to create a snappy tagline and ad campaign. Organizations can achieve their full potential by living according to their true identity. The core values create a corporate identity that every individual in the organization should believe in and stand up for. A logo design may be updated with every passing trend, but core values and practices are timeless and transcend the organization.

How can organizations use outsourcing to its full potential, as a strategic business tool?

Maximize your company’s efficiency, profitability, and cost-effective operations while allowing flexibility and building a greater customer franchise. From decision-making to implementation – to identifying what a company does more creatively than its competition- the big idea becomes clear not only through theory but in this book’s practical and detailed examination of strategic outsourcing processes. Backed up by case studies on Rolls Royce, Bethlehem Steel, Pharmacia Upjohn, Gillette, and DuPont, Inside Outsourcing offers points to help streamline your operations and maximize service quality.

Ludy’s five-step process shows how to organize teams with the specific purpose of improving profit. When employees are involved in the cost reduction strategy and are actively seeking creative ways to cut costs and keep their jobs, the result is a win-win situation all around.

Written for managers, supervisors, senior executives, consultants, small business owners, and accountants, this valuable resource addresses the real bottom line –everyone builds profit.

We should focus on profit the same way we focus on marketing, human resources, and operations. It is after all, the reason we stay in business.

This book is an excellent resource for anyone who needs to learn effective techniques for public speaking. Walters has compiled quotes and advice from dozens of well-known speakers such as Steve Allen, Ken Blanchard, Tony Robbins and others. These ideas are interwoven around Walters’ categories for preparing for a speech, overcoming stage fright, motivating an audience, etc. Some of the advice below is written first-person as given from the expert ("I cure stage fright by - ").

“When you don’t know where you want to go, the wind always blows from the wrong direction.”

Every manager must manage two companies simultaneously: the present firm and the future firm. Neglecting the future firm will cause the organization to become obsolete given the change of the business environment from day to day. Managing only the future firm and neglecting the present day-to-day business will never get the company to its future goals.

The art of balancing the management of the urgent (today) with the important (future) is presented in this book through two detailed case studies of the Swedish car manufacturer Saab and the Spanish financial institution, Caja de Madrid.

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The boy wonder of the American travel and hospitality business shares the secrets of his success. The characteristic traits of a rebel – passion, vision, instinct and agility- as illustrated by Virgin’s Richard Branson, The Body Shop’s Anita Roddick, and the author himself, are described here in a guidebook for today’s daring new entrepreneurs.

The principles in this book apply universally to anyone who wants to create a humane and empowered workplace, whether you are from a nonprofit organization, in the government or a private business. A new kind of fast company leader is rising to power in the business world. Rebel leaders are rewriting the rules

“Live your life like a work of art”.

Business is actually a very creative form of art. It integrates creativity and imagination (business plans and ideas) people skills, organizational skills, and requires a focus and drive that many artists possess. This book guides you to reach down to your core Essence - your inner creative resource that can fuel your personal and professional life.

• Change is the new normal.
• Charles Darwin's Theory of Evolution can be applied as a metaphor for businesses.
• Only companies that zoom, or learn to adapt and evolve constantly will survive.
• Companies that don't evolve and make change a normal thing are signing up for their own extinction.
• Genes take longer to change over time. Memes, or new ideas, spread at a much faster rate than genes.
• Zooming is about constant change, for no particular reason, and with no particular goal.
• Zooming is less painful. You gradually breed a new kind of species, instead of forcing one to make a big traumatic change.
• Zooming is about stretching your limits by adapting to new ideas, opportunities, and challenges without triggering our inherent human change-avoidance reflex.
• Zooming is about adapting small changes over time.
• You can practice zooming in everyday life: change your office layout, eat in a different restaurant every weekend, listening to a new CD everyday, read a magazine you've never read before, or just do something for the first time, as often as possible.
• Normal can be an environment where new memes appear on a regular basis.
• Companies that zoom do the same thing but try something just a little bit differently each time.

To understand basic human behavior and relations, we must first recognize that most often it is irrational, and we cannot simply answer leadership problems with trendy, simplistic formulas. This artfully written and unique book is fresh in its perspective, offering an out-of-the-box approach and exploring a new way of looking at things.

Dr. Blaine Lee outlines useful methods to overcome powerlessness, emphasizing that in our business or personal lives, we are always faced with a Choice. This is a book for people who need to understand the greatest power is that which comes through integrity, how principle-centered power, or the way you live your life, is the way to getting the kind of power, respect, and honor that outlasts a lifetime.

From making a pitch to building a brand, designing a logo to closing the sale, this is a field guide to take with you to the front lines of today's “business battles.”

From the best-selling author of the classic "Selling the Invisible" comes another book filled with lessons learned from real-life stories in the current business environment. Designed for the busy executive (and made to fit nicely in your air travel carry-on) this book explores how the little details really matter in the art of keeping a fruitful and long-term relationship with clients.

Accountability is one of the best written management books that advocate freedom and responsibility without control in managing business organizations that achieves sustainable results in sales growth and overall bottom line performance for many industries.

This advocacy professes the belief in granting individuals in a business organization the right and the freedom to make choices that allows people to be personally responsible in their jobs when they are allowed to design and own their jobs, and to create their systems. And for leaders to have faith in their people by believing that everyone wants to be great and that they be trusted to do great things.

Understand how a leader’s mistaken assumptions can create gridlock and organizational jams. This must-read for business managers provides real-life stories on companies from Mattel to Procter & Gamble, Daimler-Chrysler, to Coca-Cola. Pam Harper proposes six guidelines of organizational reality to UNLOCK your company from Strategic Gridlock, so you can drive it down the road to high-performance.

Whether your company is in e-commerce, going public/private, going through a merger/acquisition, entering a new market, reorganizing, outsourcing, or introducing new technology, all these situations can bring about strategic gridlock

Taming Technology is one of the brilliantly written books by Brian J. Nichelsen, Ph. D. that enable us to deal and cope with technology 24/7 each day of the year.

This book gives us an in-depth understanding that technology need not be feared but with common sense savvy should enable us to harness its potentials to make us more productive and efficient.

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A fictitious character by the name of Bill Ambers is this book's protagonist. Bill is the classic director of customer service in a call center. He faces the challenge set by his new boss, Angela Krafft, the archetype of the results-oriented boss. Angie simply wants him to "turnaround the numbers" and improve the call center's customer service, without the support of a big budget. Together with his HR counterpart Sarah, and with the help of a mentor, Landscaper Michael St. Vincent, Bill learns to systematically dig to the root of the problem, discovering how to Zap The Gaps in his department's performance.

A study conducted by the author shows that the most financially successful operations have common characteristics. The relationship between these characteristics and financial success is not trivial.

How do ideas spread? Why do some charities, movies, architects, politicians, potato chips and cars succeed, while others (just as good apparently) fade away?

Purple Cow is a book about how challenging it is to get your ideas to spread-and how you can do it successfully.

This article is an idea that I hope will spread. After you read it (if you like it!) go ahead and forward it to anyone you think might benefit from the lessons here. It's small enough to just email it to someone. Or post it, print it… I don't care, so long as it spreads!

The author contends that personal training and coaching can help individuals to gain the "edge" required for them to excel. As other success-minded professionals avail of the services of personal trainers and coaches to gain such an edge, readers can have as personal a training through the author's book. The book can be used both as a stand-alone training manual and as part of a learning system known as the Internal Technology (IT) Training Program. The book is a collection of techniques and principles from various disciplines with accompanying experiential exercises to facilitate understanding and application.

A maverick is an independent person who will not go along with the other members of a group (Oxford ESL Dictionary). This book provides priceless stories and insights from a maverick of the business world; an exemplary business leader who prefers not to follow orthodox beliefs in business, nor be eaten by the hyped up ideas of the present. Instead, he chooses the course of action that is appropriate for the changing times.

Management affects everyone because it is present in every aspect of the world. It applies to managing oneself — focusing our abilities towards our goals. It applies to our working relationships with others because it affects our choices about them. Management is about putting together organizations that work to accomplish a mission.

The basic tasks of the manager are to plan and to execute. The manager assesses the organization’s goals and resources. He defines these clearly for others. The manager formulates a plan of action or a kind of road map. Having the plan, the manager then proceeds to implement it. The manager must constantly keep careful track of where the organization is (Are we heading towards our goal?) and how the organization is performing (Are we utilizing best value from our resources?).

Businesses are run mostly on auto-pilot and any problem areas are only dealt with when they are already critical, but by then it may already be too late. Most business managers are too busy with the day-to-day work to sit back and look at the business critically in terms of its context and the direction it is going. Brian Tracey's Turbo Strategy provides a checklist of areas that should be regularly examined by all businesses to ensure that it remains on the right path towards success and profitability.

You've got the bright ideas and the smart people, and the market is just ready for you. But why hasn't your business taken off as you predicted? Maybe the problem is in your . What does it really take to get a business going? You need the right people combined with realistic strategies to create effective operating procedures. Let Larry Bossidy andRamCharan tell you how. Abusiness leader's most important job is the execution of plans, the “detail work,” making sure that the staff is getting results. This is the sort of responsibility that cannot be delegated. It is the leader's primary duty to see that every member of the team is carrying out his part of the big plan to ensure the whole company's success. There are no excuses for failure: the market will be tough. What spells the difference between successes and failures is the ability to execute plans.

Too often, too much intellectualizing and philosophy occurs at the planning level. The leaders are busy with their dreams and plans for success but there is little focus on implementation, thus the promised result is not delivered. The emphasis on execution as an integral part of the business process has not received enough attention in terms of accumulated knowledge and literature.

Everything an individual or company does or produces contributes to its reputation. Reputation is an intangible asset, but a very important one. In some ways it is even better than having money in the bank, but not as easily quantified.

A good reputation is its own advertising and quality seal. It can engender loyalty in customers that can cross several generations and time zones. A good reputation can bring in more customers in the good times, and be a protective buffer in the bad times.

The author has delineated what he calls the, “18 Immutable Laws of Corporate Reputation.” This book holistically deals with the topic of reputation management in three parts: establishing a good reputation, keeping that good reputation and repairing a damaged reputation.

Robert E. Quinn's first book, Deep Change: Discovering the Leader Within, expounded on the idea that changes in leadership styles and effectiveness required changes first and foremost within the leader's self. In the years that followed, reader feedback provided Quinn with a new model of leadership, one that reflected leadership as a state of being rather than just a pattern of behavioral modifications.

Thus emerged Building the Bridge as You Walk on It: A Guide for Leading Change. Ensconced in these pages of literature are valuable insights that detail the fundamental state of leadership, how you can achieve it and how to lead others towards it. Enriched with anecdotes from personal experiences of people who have experienced deep change, this book illustrates how deep change and entering the fundamental state of leadership improves relationships not only at the workplace but also at home and with one's self.

You're considering shelling out a large amount of cash. New appliance? New insurance policy? Maybe a cruise to the Bahamas? You want to be sure you're getting your money's worth. So many business books talk about making money, but how many deal with the other side of the coin, money? Finally, here is a guide to help you with as wide a variety of purchases as you could possibly make in your lifetime. From cars to building renovations, education and insurance, The Savvy Consumer teaches you to watch out for traps, to filter sales talk, and so much more.

Congratulations!! You have been promoted to Group Leader!! Now what? Patrick J. McKenna and David H. Maister take you on a step-by-step instructional narrative on how to effectively manage a group of professionals. Not only will this book benefit the “newbies” who may flounder in the wake of crises and primadonnas, but it will also work for the veterans who may pick up a lesson or two from leaders, career experts and other regular people whose actual experiences are used as concrete, real-world examples.

You can find people, events and situations, problems and solutions that you yourself have encountered so it becomes easy for you to relate to the discussion. Psychology, coaching and mentoring and a paradigm shift from “individual success” to “group victory” are at the heart of First Among Equals.

Without great ideas, no organization can stay afloat, much less flourish. Managers and top executives are constantly struggling to come up with big ones – creative marketing strategies, ingenious cost-cutting schemes and other corporate solutions that will save time and money and improve productivity. But what few of them realize is that right under their noses is a virtually limitless source of valuable ideas – ideas that can revolutionize their company and help bring substantial and sustainable competitive advantage. These great ideas come, surprisingly, from the lowest point of the corporate food chain – from the front-line employees who do the “dirty” work and who therefore see a lot of problems and opportunities that their managers do not.

Employee ideas are a lot more valuable than most managers think. More importantly, they can be had virtually for free, if you know how. This book teaches the most effective methods for tapping this “hidden” resource, based on extensive research in more than 300 organizations around the world. It offers precise techniques for setting up an idea management system that can empower your people, transform your organization and make you a much more effective leader.

If you find yourself with a packed to-do list, an overflowing briefcase and a schedule that won't budge, this book teaches you to regroup, re-organize and delegate tasks — while staying true to the leadership qualities your subordinates have come to respect.

With his insightful prose based on years of public speaking and management consultancy work, Frank McNair teaches you how to approach pressing business matters and deal with difficult employees in simple, ready-to-access steps you'll have no trouble remembering.

Unlike other technical, text-heavy management books, McNair's work offers business maxims in readable, bite-sized portions that suit your already overflowing portfolio. (Think managerial fast-food, minus the junk!)

In The Oz Principle, Connors, Smith, and Hickman brilliantly use the analogy of “The Wizard of Oz” to discuss a business philosophy aimed in propelling individuals and organizations to overcome unfavorable circumstances and achieve desired results. This philosophy can be encompassed in one word: ACCOUNTABILITY.

The eponymous principle builds upon the ethos of personal and organizational accountability. It explores the root cause of an organization's impediments to exceptional performance and productivity, and provides great insight on how to re-establish a business from the bottom up, emphasizing on the thin line that separates success from failure. The Above The Line, Below The Line methodology is the driving force behind the Oz Principle.

This tenth anniversary edition supplies the reader with additional and updated examples of Above the Line, Below the Line experiences of various individuals and organizations.

As the modern workplace becomes more and more competitive, personal skills can make all the difference in ensuring success. Peggy Post and Peter Post show you how to meet the challenges in business with grace and poise that will help you improve your chances of business and personal success.

The book provides practical information on business and personal actions and activities. It gives you guidelines on how to look for a job, what to do during interviews; how to write persuasive business letters, memos; how to plan and lead productive meetings; how to entertain and much more. All to give you the advantage you need in business.

Each year, hundreds of new businesses are launched. Unfortunately, for every hundred started, less than half will survive the crucial four years of operations. The question is now asked: what does it take to create a sustainable business?

According to author Peter Meyer, a business that creates and dominates new markets is more likely to survive. After all, new markets give the owners the comfortable position of having none or little competition. In this very readable and enlightening book, the author provides you with a guide on how to start and manage a new market. You will be given sound strategies and techniques for vaulting ahead of the competition and building a profitable business.

In whatever business you choose to engage in, you need reliable and competent people. You have to invest in the right people — people who put their competencies and work ethics at optimal levels — in order to lead your business to victory. Like a well-oiled machine, these people contribute to the operation and to the eventual success of your business. As a matter of fact, these are the very people who keep you in business.

However, employees today are seeking better opportunities to career growth and development. They seek better opportunities for skills advancement and sometimes higher wages and benefits.

If you think you are losing the employees who keep your business working, then this is the book for you. This book, “Keeping the People Who Keep You in Business,” will give you tips and ways on how to hold on to the primary asset of your business — your workforce.

To succeed in today's global economy; you can no longer rely on your business talent, education and years of experience alone. Nowadays, you must be able to have the ability to put other people at ease and to get along well with different kinds of people. In other words, you must be well-versed in the school of business etiquette.

International etiquette expert Jacqueline Whitmore offers a set of guidelines for treating business colleagues and customers that can change your career for the better. Learn how to build solid business relationships and avoid committing etiquette mishaps that can lead to awkward situations.

Long ago, coal miners would put caged canaries in their tunnels. If the little birds fell silent or dropped, this would alert the miners of the presence of poison gas. This way, many miners were able to escape unhurt.

The business environment you live in is very much like those treacherous mines. Hundreds of employees are laid off everyday and more and more companies are filing for bankruptcy. As a manager, you must learn how to detect threats to your business before disaster strikes.

Corporate canaries are exactly like those real-life birds that saved hundreds of miners from certain death. “Canary” warnings will tell you whenever your business is threatened, enabling you to stop the bleeding even before it starts.

What is the key to professional success? According to three of the most popular financial advisors today, the one sure way of gaining business success is to master the ability to earn the trust and confidence of your clients.

David Maister, Charles Green and Robert Galford provide anecdotes and real-life examples that demonstrate the importance of trust in business relationships. They offer readers the chance to learn from their mistakes and to use their successes to jumpstart their own businesses and careers.

Do you dream of landing that one big account that can dramatically increase your profits or your paycheck? Do you want to hang on to your big customers and enjoy massive repeat business?

Author and expert entrepreneur Steve Kaplan shares with you strategies that can help you successfully Bag the Elephant. Whether you are a business owner, a salesperson, or an executive, you will be able to use the tips and techniques to get you over the top!

Believe it or not, it is easy to create new opportunities for building wealth. In fact, unseen opportunities are passing you by everyday. The only thing you need to do is to look at these overlooked opportunities with fresh eyes and capitalize on them.

Marketing genius Jay Abraham shares with you a program that will help you reach the pinnacle of success. Using the strategies he has utilized as a top advisor to some of America’s top corporations, Jay teaches you how to spot hidden assets and how to use untapped resources to maximize your career and increase your income.

It is usually a common belief that having too much organization undermines the development of the corporation and individuals. This notion may be true if the organization is badly established. However, if the organization is indeed good, the effect of having an organized corporation will lead to greater opportunities and harmonious working relationships between the employees and employers. 

Requisite Organization is a theory that focuses on managerial hierarchy.  It is doing business with efficiency and competitiveness, and the release of human imagination.

Jack Welch has been asked thousands of questions on getting business right.  Even after his retirement as Chief Executive Officer of General Electric, his advice - on just about everything from coping with Chinese competition to devising killer business strategies - has been in great demand. 

Most of the questions, however, come down to this one:  What does it take to win?

First and foremost, winning is achievable.  You must, however, learn what makes winning happen. “Winning” by Jack Welch provides readers with guidelines to follow, rules to consider, assumptions to adopt and mistakes to avoid. 

In the fast paced world of 21st century economics, even change has changed.  The only way to keep afloat these days is to truly abide by the old Darwinian adage, adapt or die.

David C. Flynn shows how one organization can continually morph and still be the most recognizable household name by building up brand in this time of chaos.

Donald Trump is everywhere.  No matter where you are and what you do, you’re bound to have heard of him. 

Much has been said about the man behind the empire, but what really stands out is that although Donald Trump was a millionaire’s son, he was no slacker.  He was not content to live a life of leisure off of his father’s money, a choice he could have easily made.   Instead, he chose to improve upon his status through sheer wit, hard work, and acumen for business that borders on the mythological. 

Few people know that the billionaire has suffered setback after setback, and was once on the brink of bankruptcy.  But this book shares all, stepping stones and building blocks alike, in the life of Donald Trump, making him more human… and therefore all the more remarkable.

Alastair Rylatt’s book specifically outlines how businesses and organizations gain excellent performance through sensitivity, interactivity, flexibility, and adaptability.  With these in mind, knowledge is defined as something that is dynamic and can neither be contained nor be spoiled.  However, making use of knowledge is also like planting a seed, in order for it to grow fully; it should be watered, cultivated. It is the way to comprehend what it is to be human in the settings mentioned.

He further describes the approach as the knowledge game, a requirement for winning amidst the demanding, ever-changing cycle of running a venture or leading a group that comprise of members with varied and interesting personalities.

The book is divided into three (3) parts, which are based on three (3) guide posts presented to its reader[s], which they can explore as they further read it:

• Opening hearts and minds
• Growing competitive advantage
• Ensuring lasting success

The book brings to light a valiant attempt at particularizing an organization’s intangible resources, and finding the most systematic way of extracting and measuring their value to help solve functional problems and augment business performance. 

Written with reason and candor, the book demonstrates the author’s hands-on exploration of intellectual capital, goaded by his own desire to rectify the dilemmas of its assessment and to proffer an alternative valuation tool that shall not only be a contribution to the emerging literature but also a leap forward in the realm of scientific management research.