Is your company suffering from an identity crisis?

Corporate identity goes deeper than simply having a logo design updated, or hiring an agency to create a snappy tagline and ad campaign. Organizations can achieve their full potential by living according to their true identity. The core values create a corporate identity that every individual in the organization should believe in and stand up for. A logo design may be updated with every passing trend, but core values and practices are timeless and transcend the organization.

How can organizations use outsourcing to its full potential, as a strategic business tool?

Maximize your company’s efficiency, profitability, and cost-effective operations while allowing flexibility and building a greater customer franchise. From decision-making to implementation – to identifying what a company does more creatively than its competition- the big idea becomes clear not only through theory but in this book’s practical and detailed examination of strategic outsourcing processes. Backed up by case studies on Rolls Royce, Bethlehem Steel, Pharmacia Upjohn, Gillette, and DuPont, Inside Outsourcing offers points to help streamline your operations and maximize service quality.

Ludy’s five-step process shows how to organize teams with the specific purpose of improving profit. When employees are involved in the cost reduction strategy and are actively seeking creative ways to cut costs and keep their jobs, the result is a win-win situation all around.

Written for managers, supervisors, senior executives, consultants, small business owners, and accountants, this valuable resource addresses the real bottom line –everyone builds profit.

We should focus on profit the same way we focus on marketing, human resources, and operations. It is after all, the reason we stay in business.

This book is an excellent resource for anyone who needs to learn effective techniques for public speaking. Walters has compiled quotes and advice from dozens of well-known speakers such as Steve Allen, Ken Blanchard, Tony Robbins and others. These ideas are interwoven around Walters’ categories for preparing for a speech, overcoming stage fright, motivating an audience, etc. Some of the advice below is written first-person as given from the expert ("I cure stage fright by - ").

“When you don’t know where you want to go, the wind always blows from the wrong direction.”

Every manager must manage two companies simultaneously: the present firm and the future firm. Neglecting the future firm will cause the organization to become obsolete given the change of the business environment from day to day. Managing only the future firm and neglecting the present day-to-day business will never get the company to its future goals.

The art of balancing the management of the urgent (today) with the important (future) is presented in this book through two detailed case studies of the Swedish car manufacturer Saab and the Spanish financial institution, Caja de Madrid.

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The boy wonder of the American travel and hospitality business shares the secrets of his success. The characteristic traits of a rebel – passion, vision, instinct and agility- as illustrated by Virgin’s Richard Branson, The Body Shop’s Anita Roddick, and the author himself, are described here in a guidebook for today’s daring new entrepreneurs.

The principles in this book apply universally to anyone who wants to create a humane and empowered workplace, whether you are from a nonprofit organization, in the government or a private business. A new kind of fast company leader is rising to power in the business world. Rebel leaders are rewriting the rules

“Live your life like a work of art”.

Business is actually a very creative form of art. It integrates creativity and imagination (business plans and ideas) people skills, organizational skills, and requires a focus and drive that many artists possess. This book guides you to reach down to your core Essence - your inner creative resource that can fuel your personal and professional life.

• Change is the new normal.
• Charles Darwin's Theory of Evolution can be applied as a metaphor for businesses.
• Only companies that zoom, or learn to adapt and evolve constantly will survive.
• Companies that don't evolve and make change a normal thing are signing up for their own extinction.
• Genes take longer to change over time. Memes, or new ideas, spread at a much faster rate than genes.
• Zooming is about constant change, for no particular reason, and with no particular goal.
• Zooming is less painful. You gradually breed a new kind of species, instead of forcing one to make a big traumatic change.
• Zooming is about stretching your limits by adapting to new ideas, opportunities, and challenges without triggering our inherent human change-avoidance reflex.
• Zooming is about adapting small changes over time.
• You can practice zooming in everyday life: change your office layout, eat in a different restaurant every weekend, listening to a new CD everyday, read a magazine you've never read before, or just do something for the first time, as often as possible.
• Normal can be an environment where new memes appear on a regular basis.
• Companies that zoom do the same thing but try something just a little bit differently each time.

To understand basic human behavior and relations, we must first recognize that most often it is irrational, and we cannot simply answer leadership problems with trendy, simplistic formulas. This artfully written and unique book is fresh in its perspective, offering an out-of-the-box approach and exploring a new way of looking at things.

Dr. Blaine Lee outlines useful methods to overcome powerlessness, emphasizing that in our business or personal lives, we are always faced with a Choice. This is a book for people who need to understand the greatest power is that which comes through integrity, how principle-centered power, or the way you live your life, is the way to getting the kind of power, respect, and honor that outlasts a lifetime.

From making a pitch to building a brand, designing a logo to closing the sale, this is a field guide to take with you to the front lines of today's “business battles.”

From the best-selling author of the classic "Selling the Invisible" comes another book filled with lessons learned from real-life stories in the current business environment. Designed for the busy executive (and made to fit nicely in your air travel carry-on) this book explores how the little details really matter in the art of keeping a fruitful and long-term relationship with clients.

Accountability is one of the best written management books that advocate freedom and responsibility without control in managing business organizations that achieves sustainable results in sales growth and overall bottom line performance for many industries.

This advocacy professes the belief in granting individuals in a business organization the right and the freedom to make choices that allows people to be personally responsible in their jobs when they are allowed to design and own their jobs, and to create their systems. And for leaders to have faith in their people by believing that everyone wants to be great and that they be trusted to do great things.

Understand how a leader’s mistaken assumptions can create gridlock and organizational jams. This must-read for business managers provides real-life stories on companies from Mattel to Procter & Gamble, Daimler-Chrysler, to Coca-Cola. Pam Harper proposes six guidelines of organizational reality to UNLOCK your company from Strategic Gridlock, so you can drive it down the road to high-performance.

Whether your company is in e-commerce, going public/private, going through a merger/acquisition, entering a new market, reorganizing, outsourcing, or introducing new technology, all these situations can bring about strategic gridlock

Taming Technology is one of the brilliantly written books by Brian J. Nichelsen, Ph. D. that enable us to deal and cope with technology 24/7 each day of the year.

This book gives us an in-depth understanding that technology need not be feared but with common sense savvy should enable us to harness its potentials to make us more productive and efficient.

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A fictitious character by the name of Bill Ambers is this book's protagonist. Bill is the classic director of customer service in a call center. He faces the challenge set by his new boss, Angela Krafft, the archetype of the results-oriented boss. Angie simply wants him to "turnaround the numbers" and improve the call center's customer service, without the support of a big budget. Together with his HR counterpart Sarah, and with the help of a mentor, Landscaper Michael St. Vincent, Bill learns to systematically dig to the root of the problem, discovering how to Zap The Gaps in his department's performance.

A study conducted by the author shows that the most financially successful operations have common characteristics. The relationship between these characteristics and financial success is not trivial.

How do ideas spread? Why do some charities, movies, architects, politicians, potato chips and cars succeed, while others (just as good apparently) fade away?

Purple Cow is a book about how challenging it is to get your ideas to spread-and how you can do it successfully.

This article is an idea that I hope will spread. After you read it (if you like it!) go ahead and forward it to anyone you think might benefit from the lessons here. It's small enough to just email it to someone. Or post it, print it… I don't care, so long as it spreads!

The author contends that personal training and coaching can help individuals to gain the "edge" required for them to excel. As other success-minded professionals avail of the services of personal trainers and coaches to gain such an edge, readers can have as personal a training through the author's book. The book can be used both as a stand-alone training manual and as part of a learning system known as the Internal Technology (IT) Training Program. The book is a collection of techniques and principles from various disciplines with accompanying experiential exercises to facilitate understanding and application.

A maverick is an independent person who will not go along with the other members of a group (Oxford ESL Dictionary). This book provides priceless stories and insights from a maverick of the business world; an exemplary business leader who prefers not to follow orthodox beliefs in business, nor be eaten by the hyped up ideas of the present. Instead, he chooses the course of action that is appropriate for the changing times.

Management affects everyone because it is present in every aspect of the world. It applies to managing oneself — focusing our abilities towards our goals. It applies to our working relationships with others because it affects our choices about them. Management is about putting together organizations that work to accomplish a mission.

The basic tasks of the manager are to plan and to execute. The manager assesses the organization’s goals and resources. He defines these clearly for others. The manager formulates a plan of action or a kind of road map. Having the plan, the manager then proceeds to implement it. The manager must constantly keep careful track of where the organization is (Are we heading towards our goal?) and how the organization is performing (Are we utilizing best value from our resources?).

Businesses are run mostly on auto-pilot and any problem areas are only dealt with when they are already critical, but by then it may already be too late. Most business managers are too busy with the day-to-day work to sit back and look at the business critically in terms of its context and the direction it is going. Brian Tracey's Turbo Strategy provides a checklist of areas that should be regularly examined by all businesses to ensure that it remains on the right path towards success and profitability.

You've got the bright ideas and the smart people, and the market is just ready for you. But why hasn't your business taken off as you predicted? Maybe the problem is in your . What does it really take to get a business going? You need the right people combined with realistic strategies to create effective operating procedures. Let Larry Bossidy andRamCharan tell you how. Abusiness leader's most important job is the execution of plans, the “detail work,” making sure that the staff is getting results. This is the sort of responsibility that cannot be delegated. It is the leader's primary duty to see that every member of the team is carrying out his part of the big plan to ensure the whole company's success. There are no excuses for failure: the market will be tough. What spells the difference between successes and failures is the ability to execute plans.

Too often, too much intellectualizing and philosophy occurs at the planning level. The leaders are busy with their dreams and plans for success but there is little focus on implementation, thus the promised result is not delivered. The emphasis on execution as an integral part of the business process has not received enough attention in terms of accumulated knowledge and literature.

Everything an individual or company does or produces contributes to its reputation. Reputation is an intangible asset, but a very important one. In some ways it is even better than having money in the bank, but not as easily quantified.

A good reputation is its own advertising and quality seal. It can engender loyalty in customers that can cross several generations and time zones. A good reputation can bring in more customers in the good times, and be a protective buffer in the bad times.

The author has delineated what he calls the, “18 Immutable Laws of Corporate Reputation.” This book holistically deals with the topic of reputation management in three parts: establishing a good reputation, keeping that good reputation and repairing a damaged reputation.

Robert E. Quinn's first book, Deep Change: Discovering the Leader Within, expounded on the idea that changes in leadership styles and effectiveness required changes first and foremost within the leader's self. In the years that followed, reader feedback provided Quinn with a new model of leadership, one that reflected leadership as a state of being rather than just a pattern of behavioral modifications.

Thus emerged Building the Bridge as You Walk on It: A Guide for Leading Change. Ensconced in these pages of literature are valuable insights that detail the fundamental state of leadership, how you can achieve it and how to lead others towards it. Enriched with anecdotes from personal experiences of people who have experienced deep change, this book illustrates how deep change and entering the fundamental state of leadership improves relationships not only at the workplace but also at home and with one's self.

You're considering shelling out a large amount of cash. New appliance? New insurance policy? Maybe a cruise to the Bahamas? You want to be sure you're getting your money's worth. So many business books talk about making money, but how many deal with the other side of the coin, money? Finally, here is a guide to help you with as wide a variety of purchases as you could possibly make in your lifetime. From cars to building renovations, education and insurance, The Savvy Consumer teaches you to watch out for traps, to filter sales talk, and so much more.

Congratulations!! You have been promoted to Group Leader!! Now what? Patrick J. McKenna and David H. Maister take you on a step-by-step instructional narrative on how to effectively manage a group of professionals. Not only will this book benefit the “newbies” who may flounder in the wake of crises and primadonnas, but it will also work for the veterans who may pick up a lesson or two fro