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Business Book Summaries from the latest best-selling business books for busy executives and entrepreneurs.






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Accelerated Learning
The Six-Step Plan To Unlock Your Master-Mind

By Colin Rose and Brian Tracy
Dell Pub Co; March 1998
ISBN: 0440507790
403 Pages

This package is a combination of six cassette tapes along with a workbook and other handouts. Colin Rose is a British expert on accelerated learning techniques and Brian Tracy is a well-known U.S. peak performance coach. According to Rose and Tracy, intelligence is not fixed, it is like a muscle that can be developed, and learning how to learn is the key. The authors cite several examples where corporations have successfully used these techniques to improve their employees learning capacity. For example, one major telephone company cut their training in half with some of the accelerated learning techniques described in this package.
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Author and Book In The News


Beating The Street
By Peter Lynch
Fireside, 1994
ISBN 0671891634
332 pages

Peter Lynch ran the Fidelity Magellan Fund for more 20 years, during which time Magellan was the number one ranked general equity fund in America. His books One Up on Wall Street and Beating the Street are filled with his accumulated wisdom and in Beating the Street he gives a fairly detailed account of how he did his analysis.
The first thing that will strike new investors as strange is that Lynch's methods are actually so simple that mostly an amateur could use them entirely unchanged and with the same results. Lynch does not use any gimmicky computer programs, either to pick stocks or optimize the portfolio for volatility. Each and every company invested in by Magellan was considered on its own individual merits, and the managers of Magellan generally did their very best to completely avoid investing in anything that consensus opinion from the average Wall Street analyst declared was a good thing.
Lynch sums up his points in Beating the Street with a number of humorous "Peter's Principles", which appear here. Do take the time to read Beating the Street in its entirety though, as he makes a number of very interesting points throughout.
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Author and Book In The News
Starving Mind Book Review
Fairmark Book Review
BetterBizBooks Book Review
Redfiled Blinsky & Co Book Review
Fool.com Book Review


Calm At Work
Breeze Through Your Day Feeling Calm, Relaxed And In Control

By Paul Wilson
Penguin Books, 1999 ISBN: 0452280427
334 Pages

Work can often be one of the most stressful situations in our lives. We have to work with people that we don’t necessarily have anything in common with and perform boring and repetitive tasks. In the United States and other parts of the world, you are supposed to look busy at all times. This can add to the stress since you feel like you are being watched constantly. Calm at Work offers over 100 practical exercises and techniques to help you remain calm at work. Here are the main ideas offered in both Calm at Work, along with Wilson’s condensed Little Book of Calm at Work.
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Author and Book In The News
One Woman's Writing Retreat Interview


Contrarian Investment Strategies
Beat The Market By Going Against The Crowd

By David N. Dreman
Simon & Schuster, June 1998
ISBN 0684813505
464 pages

David Dreman is the chairman of Dreman Value Advisors, and his Kemper-Dreman High Return Fund is one of the all time highest returning funds in America since its debut in 1988. His strategy is based on an understanding of investor psychology, in particular using the insight that the market overprices popular issues and oversells unpopular ones, in short he is a contrarian investor. His book Contrarian investment Strategies: The Next Generation is another very well written book with specific strategies and reams of data to back it all up. If you liked "What Works on Wall Street" and "A Random Walk Down Wall Street" then this is another book with a very similar angle of attack. It is a fairly big book, running over 400 pages, rivaling Malkiel's great tome.
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Bainvestor.com Review


Creativity In Business
Based On The Famed Stanford University Course That Revolutionized The Art Of Success
By Michael Ray and Rochelle Myers
Doubleday New York, 1989
ISBN 0-385-24851-2
222 pages

"Live your life like a work of art".

Business is actually a very creative form of art. It integrates creativity and imagination (business plans and ideas) people skills, organizational skills, and requires a focus and drive that many artists possess. This book guides you to reach down to your core Essence - your inner creative resource that can fuel your personal and professional life.
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Hoffman Quadrinity Interview
Fast Company Interview
Fast Company
Self Worth article

 

Failing Forward
Turning Mistakes into Stepping-Stones for Success

By John C. Maxwell
Thomas Nelson Publishers, Nashville 2000
ISBN 0-7852-7430-8 hard cover
ISBN 0-7852-6815-4 paperback
209 pages

Failing forward tells you how to look at life’s setbacks and learn from your mistakes. If you haven’t failed at anything, it means you haven’t really taken a risk at anything. Failures are only as bad as you perceive them to be. Life is much better when you live, and try, and fail. Living requires failing every now and then.
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Starving Mind Book Review


How Hits Happen
Forecasting Predictability in a Chaotic Marketplace

By Winslow Farrell
Harper Business 2000
ISBN 0-88-730978-X
252 pages

Winslow Farrell applies the theories of complexity to modern business systems. How Hits Happen explains how media hits like the film “Titanic”, or high-demand phenomena like Tickle-Me-Elmo dolls or Tomagotchi occur, much like predictable natural phenomena as weather. Farrell’s group specializes in building market behavior simulators on computers. PriceWaterhouse Coopers clients come to Farrell and the Emergent Solutions Group, asking for strategic models of their new products and ideas, to scientifically study and test whether their business idea will become the next big thing, or an expensive flop.
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Ann Online Interview


How To Think Like Leonardo Da Vinci
Seven Steps To Genius Everyday

By Michael Gelb
Dell Publishing, 1998 ISBN: 0385323816
322 Pages

Leonardo da Vinci is recognized as one of the greatest geniuses of all time. He excelled in many areas such as the creation of the Mona Lisa, The Last Supper and other classic works. Besides art, Leonardo was an architect, mathematician, philosopher, and military planner. Michael Gelb reviews and explains Leonardo’s notebooks, inventions, and works of art. He introduces readers to the Seven da Vincian Principles, essential elements of genius that can be developed. The book is a collection of illustrations, passages and exercises designed to stimulate anyone’s awareness of their own creativity. This summary will briefly explain the seven principles and provide several of the sample creative exercises.
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HP Article
Riverdeep Article
Rambles Review
Learnfrommymistakes.com Interview


Identity Is Destiny
Leadership and the Roots of Value Creation

By Laurence D. Ackerman
Berrett-Koehler Publishers Inc. 2000
ISBN 1-57675-068-X
220 pages

Is your company suffering from an identity crisis?

Corporate identity goes deeper than simply having a logo design updated, or hiring an agency to create a snappy tagline and ad campaign. Organizations can achieve their full potential by living according to their true identity. The core values create a corporate identity that every individual in the organization should believe in and stand up for. A logo design may be updated with every passing trend, but core values and practices are timeless and transcend the organization.
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American Society of Association Executives


If Life Is A Game These Are The Rules
Ten Rules For Being Human

By Cherie Carter-Scott, PhD
Broadway Book, New York, 1998 ISBN: 0767902386
139 Pages

This #1 New York Times bestseller offers some useful and understandable advice that can be applied to many situations. The idea of life as a series of lessons can help to put things into perspective and add to anyone’s ability to deal with setbacks and reach their full potential.
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SpiritReader readings
Phenomenews Interview
Phenomenews Interview 2
School-For-Champions Article

Inside Outsourcing
The insider’s guide to managing strategic sourcing

By Charles L. Gay and James Essinger
Nicholas Brealey Publishing 2000
ISBN 1-85788-204-0
245 pages

How can organizations use outsourcing to its full potential, as a strategic business tool?

Maximize your company’s efficiency, profitability, and cost-effective operations while allowing flexibility and building a greater customer franchise. From decision-making to implementation – to identifying what a company does more creatively than its competition- the big idea becomes clear not only through theory but in this book’s practical and detailed examination of strategic outsourcing processes. Backed up by case studies on Rolls Royce, Bethlehem Steel, Pharmacia Upjohn, Gillette, and DuPont, Inside Outsourcing offers points to help streamline your operations and maximize service quality.
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Managing At The Speed Of Change
How Resilient Managers Succeed And Prosper Where Others Fail

By Daryl R. Conner
Villard books/Random House 1992
ISBN 0-679-40684-0
282 pages

Written a decade ago but still very useful for today’s world, this book will help you if you need to know:

Why do some people absorb change quicker and adapt faster than others?
Why do some companies flourish during turbulent times while others flounder?
Why software systems changes may cause less havoc than moving the paper clips and envelopes to the other room?

With key insights into the fear of change many of us encounter, and many important lessons to understanding how humans, the most controlling type of species on the planet, can better work with change when it happens.
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The Reengineering Review review
Starving Mind review


Practical Intuition for Success
A step-by-step program to increase your wealth today

By Laura Day
Harper Collins Publishers
ISBN 0-06-017576-1
216 pages

At the heart of this book is one simple message: You will achieve success by being true to yourself. Through this unique program of practical exercises, you will be able to listen to your intuition and balance it with other factors that influence your everyday decision-making. The more you practice, the better the results. The feeling in your gut can tell you if something feels right or wrong, profitable or problematic. It will help you make better decisions, take the “pulse” at meetings, and unleash your own creativity.
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Beatrice interview


Selling The Invisible
A Field Guide to Modern Marketing

By Harry Beckwith
Warner Books NY 1997
ISBN 0-446-52094-2
252 pages

A classic book on marketing services, with hundreds of quick, practical, easy-to-read sections; perfect for picking up anytime throughout your day. Beckwith tells you in simple and plain language why focus groups don’t really tell you anything, what positioning really is, and outlines eighteen common planning fallacies. A basic marketing guide that refreshes the mind after reading so many gurus and faddish ideas, now here’s a book with timeless ground rules that are supported by real world stories.
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Starving Mind Book Review
Center For Excellence Book Review
Wannalearn Book Review
TCI Management Consultants Book Review
CasualPower Book Review


Secrets Of Successful Speakers
How You Can Motivate, Captivate & Persuade

By Lilly Walters
McGraw-Hill, Inc., 1993
ISBN 0070680345
216 Pages

This book is an excellent resource for anyone who needs to learn effective techniques for public speaking. Walters has compiled quotes and advice from dozens of well-known speakers such as Steve Allen, Ken Blanchard, Tony Robbins and others. These ideas are interwoven around Walters’ categories for preparing for a speech, overcoming stage fright, motivating an audience, etc. Some of the advice below is written first-person as given from the expert ("I cure stage fright by - ").
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Ican chat


Self Motivation
Developing Self-Reliance, Persevering With Challenges

By Gael Lindenfield
Thorsons, London, 2000 ASIN: 0722540213
256 pages

Gail Lindenfield is a well-known British author who has written several self-help books. In Self Motivation, she does a good job of going over many aspects of self development and she provides solutions to a variety of everyday problems.
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The 100 Absolutely Unbreakable Laws Of Business Success
By Brian Tracy
Berrett-Koehler Publishing, June 2000
ISBN 1576751074
300 Pages

Human potential expert Brian Tracy has applied many laws of effective self development to the field of business and created a fascinating and easily understandable guide that can enhance both your personal and professional life. He explains each of the 100 laws in theoretical detail and then applies them to various aspects of business, career enhancement, creativity and financial reward. These laws are from Tracy’s speaking and consulting experience throughout the world.
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Berrett Koehloer Review
Leader-Lines Article


The 21 Indispensible Qualities of a Leader
Becoming the Person Others Will Want to Follow

By John C. Maxwell
Thomas Nelson Inc 1999
ISBN 0-7852-7440-5 Hard cover
ISBN 0-7852-6796-4 Paper back
161 pages

Leadership is an art form. To become a good leader, you have to begin working on improving yourself. Filled with enlightening anecdotes that illustrate the qualities of the world’s greatest leaders, this must-read for any entrepreneur, manager, or executive will bring valuable lessons to push you in the right direction towards the fulfillment of your leadership roles.
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The Seven Spiritual Laws Of Success
A Practical Guide To The Fulfillment of Your Dreams

By Deepak Chopra. M.D.
Amber-Allen Pub 1995
ISBN: 1878424114
115 Pages

Dr. Deepak Chopra is a well-known author of more than 25 books. He is one of the leading spokespersons for a growing movement of physicians who are combining modern Western medicine with ancient Eastern healing methods. Chopra was formerly the Chief of Staff at Boston Regional Medical Center, and he has taught at Tufts University and Boston University Schools of Medicine. The Seven Spiritual Laws of Success is a short but insightful book that explains how simple actions can make a big difference. Some parts of it may appear abstract to those who have not experienced Eastern philosophy.
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Author and Book In The News
Sareguide Review
Spirit Walk readings
Bliss Interview


What The CEO Wants You To Know
How your company really works

By Ram Charan
Random House 2001
ISBN 0-609-60839-8
123 pages

From running a multi-billion dollar business to selling fruit on the street, the CEO and the vendor share the same street-smart instincts or “business acumen” that are the essential skills to running a business. A CEO wants his or her people to understand business basics, from cash flow, to ROI, to sniffing out new opportunities and eventually becoming more involved in the decision-making that leads to bigger profits. The more you get what the CEO wants you to know, the faster your company will grow!
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Martinschray.com review
Starvingmind.com review
LadershipNow review
CEO Refresher article


What Works In Wall Street
A Guide to the Best-Performing Investment Strategies of All Time

By James O'Shaughnessey
McGraw-Hill Trade, 1998
ISBN 0070482462
325 Pages

It is amazing to reflect how little systematic knowledge Wall Street has to draw upon as regards the historical behavior of securities with defined characteristics. We do, of course, have charts showing the long-term price movements of stock groups and individual stocks. But there is no real classification here, except by type of business. Where is the continuous, ever growing body of knowledge and technique handed down by the analysts of the past to those of the present and future? When we contrast the annals of medicine with those of finance, the paucity of our recorded and digested experience becomes a reproach. We lack the codified experience which will tell us whether codified experience is valuable or valueless. In the years to come we analysts must go to school to learn the older established disciplines. We must study their ways of amassing and scrutinizing facts and from this study develop methods of research suited to the peculiarities of our own field of work. - Ben Graham, 1946

What Works on Wall Street, by James P. O'Shaughnessy has been around only since 1998, but has already been hailed as one of the great classics of investment. O'Shaughnessy was the first person not an employee of Standard and Poors to gain access to the S&P Compustat Database, the most important and complete repository of fundamental and technical stock data in the world. The project that inspired this book was to computer backtest the data using various fundamental formula searches in order to find out what styles of investment have actually made profits in the last 50 years or so. It is a huge book, 366 pages long, so this little summary here hardly does it justice. This book is not just good, it is downright momentous, an amazing book that cuts through a century of Wall Street lore to show exactly what techniques pay off, you absolutely must get a copy and read it!!! In very brief form, this is what O'Shaughnessy found.
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Bainvestor.com review
WinningInvestor.com review


What Would Buddha Do At Work
101 Answers to Workplace Dilemmas

By Franz Metcalf & BJ Gallagher Hateley
ISBN 0-07-121038-5
McGraw-Hill 2002
170 pages

Using the teachings of Buddha in real-world workplace situations, this little book of wisdom will inspire employees, employers, executives, and entrepreneurs alike with its practical answers to everyday problems dealing with the self, with others, and everyday decisions. You always have a choice on how you will react to pressures, and conduct yourself each day. It’s about how you use the freedom of choice in the moment to become a better worker, and to find your own path to enlightenment.
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The Bohol Chronicle
The Salt Lake Tribune Article


Your Best Year Yet
Ten Questions for Making the Next Twelve Months Your Most Successful Ever

By Jinny S. Ditzler
Warner Books, 2000 ISBN: 0446675474
230 Pages

Here is a book with a thought-provoking questionnaire recommended for anyone who is either new to the field of personal growth, or want to take themselves to the next level. The first part of the book is largely a personal account of how the author developed the workshop and how it helped her and her husband reach their goals. The book and questionnaire is challenging, yet easy to follow and can help readers sort to out their beliefs, values, roles and goals.
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