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Business Book Summaries from the latest best-selling business books for busy executives and entrepreneurs.






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24 Essential Lessons for Investment Success
Learn the most important investment techniques from the founder of Investor’s Business Daily
By William J. O’Neil
Published by McGraw-Hill Books, 2000
ISBN 0-07-136033-6 (IBD Edition)
ISBN 0-07-135754-8
173 pages

Take investment lessons from the expert. O’Neil started out with $500 just out of college, and by age 30 had purchased a seat on the New York Stock Exchange and opened his own investment management research firm. In 1963, he was the first to create a computerized database for stock market research that is used today by 400 major US institutions. With decades of investing experience, the author shares the lessons he has learned in a simple question-and-answer format, for those who may be first-time investors getting their feet wet, and to improve the performance of those who may have been playing the market for some time. Learn common-sense strategies, know when to buy and sell at the right time, and successfully manage your own portfolio. Your journey to financial security and freedom begins here.
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The Great Bear of Howe Street


Be The Leader
Make The difference
By Paul Thornton
Published By Griffin Publishing Group 2002
ISBN 1-58000-091-6
178 pages

Based on Paul Thornton’s Three C Leadership Model: Challenge, Confidence, and Coaching, this book guides potential business leaders on how to tap into their leadership roles and realize their visions. Challenge the status quo. Build confidence in others. Coach people on what to do and how to do it.
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CEO Refresher article
weLEAD Online Magazine
Build With The "Three C's"
Emerging Leader Article

Co-opetition
1. A revolutionary mindset that combines competition and cooperation
2. The Game Theory Strategy that’s changing the game of business

By Adam Brandenburger and Barry Nalebuff
Published By Doubleday, 1997
ISBN 0385479506
290 pages

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Yale Interview With Authors
TCI Management Review

Permission To Win
By Ray Pelletier
Published By Oakhill Press, 1997
ISBN 1 886939 10 1
201 pages

From a new breed of motivators, America’s Attitude Coach Ray Pelletier gives you a practical guide for translating your personal mission into concrete action. Make today your January 1st. Say goodbye to negative thoughts and change your life by giving yourself Permission to Win.
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Please Don't Shoot The Messenger
How to talk to demanding bosses, clueless colleagues, tough customers, and difficult clients without losing your cool (or your job!)
By Dr. Gary S. Goodman
Published Contemporary Publishing Group 2000
ISBN 0-8092-2520-4
183 pages

Whether it’s asking your boss for a raise, or dismissing an employee as painlessly as possible, this book addresses all kinds of thorny situations, how we can effectively communicate in business situations, and calmly manage potential conflict.
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Profit Building
Cutting costs without cutting people
By Perry J. Ludy
Berrett-Koehler Publications Inc 2000
ISBN 1-57675-108-2
162 pages

Ludy’s five-step process shows how to organize teams with the specific purpose of improving profit. When employees are involved in the cost reduction strategy and are actively seeking creative ways to cut costs and keep their jobs, the result is a win-win situation all around.

Written for managers, supervisors, senior executives, consultants, small business owners, and accountants, this valuable resource addresses the real bottom line –everyone builds profit.

We should focus on profit the same way we focus on marketing, human resources, and operations. It is after all, the reason we stay in business.
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Rich Dad Guide To Financial Freedom
By Robert T. Kiyosaki with Sharon L. Lechter, C.P.A.
Published by Warner Business Books, 2000
ISBN 0-446-67747-7
251 pages

E B

S I
The letters in each quadrant represent the Employee, Self-Employed, Business Owner, and Investor. Discover how to move from the left side to the B and I Quadrants, where you work less, earn more, pay less taxes and have more free time to spend with your loved ones!
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RadioCity interview

Rich Dad Guide To Investing
What the Rich Invest In, That The Poor And Middle Class Do Not!
By Robert Kiyosaki with Sharon L. Lechter, CPA
Published by Warner Books 2000
ISBN 0-446-67746-9
406 pages

Free yourself from financial hardship, have your money work hard for you, and retire at an earlier age so you can enjoy life and do the things that really matter!

Rich Dad’s Guide to Investing is a long-term guide for anyone who wants to become a rich investor and learn how to invest in what only rich people can invest in. This is not a guarantee. It is simply part of your education as a business investor. You cannot just get rich quick, because that would be a guarantee you will lose your fortune as soon as you get it. Real long-term riches, the kind that keeps your children and grandchildren free from worries about money – this is the financial freedom that can be yours -but only if you do your homework and allow yourself to learn.
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BainInvestor Review

Rich Kid Smart Kid
Giving your child a financial head start
By Robert T. Kiyosaki with Sharon Lechter, CPA
Published By Warner Books 2001
ISBN 0-446-67748-5
264 pages

This book is for parents who want to give their children valuable financial lessons which our educational system does not provide.

It may be the greatest gift of knowledge you can pass on to them, arming them with the business and money basics for a more secure future in an ever-changing economic environment.
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Business 2.0 Article

17 Essential Qualities Of A Team Player
Becoming The Kind Of Person Every Team Wants
By John C. Maxwell
Published By Thomas Nelson Publishers 2002
ISBN 0-7852-7435-9
156 pages

A follow-up companion reader to The 17 Indisputable Laws of Teamwork, here is a clear character profile of the ideal Team Player. Maxwell stresses some main qualities of a good team player: intentional, or she is focused on the big picture, relational, focused on others, selfless, willing to take a backseat for the good of the team, and tenacious – works hard to overcome obstacles, no matter what.
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The Agenda
What Every Business Must Do to Dominate the Decade
By Michael Hammer
Crown Business NY, Random House, 2001
ISBN 0-609-60966-1
269 pages

The best-selling author of “Reengineering the Corporation” gives us nine powerful and practical concepts for today’s competitive and turbulent business arena. Make life easy for your customers. Be a process fanatic. Measure like you mean it. Walk your talk when it comes to teamwork. Link companies through the Internet. Redesign your operations in tandem with suppliers and customers. Learn more about these winning ideas offered by one of America’s most influential business thinkers.
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Wall Street Journal
The New York Times
USA Today
CIO Magazine Interview
Random House

The Neglected Firm
Every manager must manage two firms: the present one and the future one
By Jorge A. Vasconcellos e Sa
Palgrave Publishers Ltd, 2002
ISBN 0-333-98712-8
140 pages

“When you don’t know where you want to go, the wind always blows from the wrong direction.”

Every manager must manage two companies simultaneously: the present firm and the future firm. Neglecting the future firm will cause the organization to become obsolete given the change of the business environment from day to day. Managing only the future firm and neglecting the present day-to-day business will never get the company to its future goals.

The art of balancing the management of the urgent (today) with the important (future) is presented in this book through two detailed case studies of the Swedish car manufacturer Saab and the Spanish financial institution, Caja de Madrid.
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The Power Principle
Influence with honor
By Stephen R. Covey and Blaine Lee
A Fireside book by Simon & Schuster 1998
ISBN 0-684-81058-1
Pbk 0-684-84616-0
363 pages

Dr. Blaine Lee outlines useful methods to overcome powerlessness, emphasizing that in our business or personal lives, we are always faced with a Choice. This is a book for people who need to understand the greatest power is that which comes through integrity, how principle-centered power, or the way you live your life, is the way to getting the kind of power, respect, and honor that outlasts a lifetime.
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The Rebel Rules
Daring To Be Yourself In Business
By Chip Conley
A Fireside Book, Simon & Schuster New York 2001
ISBN 0-684-86516-5
287 pages

The boy wonder of the American travel and hospitality business shares the secrets of his success. The characteristic traits of a rebel – passion, vision, instinct and agility- as illustrated by Virgin’s Richard Branson, The Body Shop’s Anita Roddick, and the author himself, are described here in a guidebook for today’s daring new entrepreneurs.

The principles in this book apply universally to anyone who wants to create a humane and empowered workplace, whether you are from a nonprofit organization, in the government or a private business. A new kind of fast company leader is rising to power in the business world. Rebel leaders are rewriting the rules.
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Official Web Site of the Authors http://www.rebelrules.com
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BixRX Review
Thought Leader interview
USA Today Article
Fast Company Article
Entrepreneur Article

The Secrets Of Word-Of-Mouth Marketing
How to trigger exponential sales through runaway word of mouth
By George Silverman
Published by Amacom 2001
ISBN 0-8144-7072-6
272 pages

Word-of-mouth marketing is the most powerful and persuasive weapon you can use, and it won’t cost you anything! Based on Silverman’s years of consulting with successful word-of-mouth campaigns of his own clients, here is one of the first resources on how to harness the power of word-of-mouth, and be heard above the media noise. Spread the word about your hot new product or company!
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WelcomeBiz Article
USA Today Article

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