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	<title>Business Book Summaries</title>
	<link>http://www.bizsum.com/blog</link>
	<description>Compelling ideas from business best-selling books and their authors</description>
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		<title>The Secret to Successful Inbound Marketing</title>
		<description><![CDATA[Inbound marketing is a style of marketing that focuses on having your customers find you. Unlike traditional marketing that uses an advertising outreach; inbound marketing has to do with creating content, building trust, relationships and credibility.

According to studies customers are five times more likely to purchase a product they found via an organic search then [...]]]></description>
		<link>http://www.bizsum.com/blog/the-secret-to-successful-inbound-marketing</link>
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		<title>Who is Called an Online Assistant?</title>
		<description><![CDATA[When the above question is to be answered, you will be given a range of definitions about the phrase &#034;online assistant&#034;? Most people will give you the common understanding that the phrase refers to an online administrative assistance with the use of a computer connected to the internet.

In this article, it is my pleasure to [...]]]></description>
		<link>http://www.bizsum.com/blog/who-is-called-an-online-assistant</link>
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		<title>Every Contact is Golden</title>
		<description><![CDATA[Success happens as a direct result of how we interact with other people, period. True leadership means being able to inspire and motivate others to reach their full potential, and to contribute to others in a meaningful way.

Unless we consider some of the great writers and artists, very few success stories have been hermits.

So what [...]]]></description>
		<link>http://www.bizsum.com/blog/every-contact-is-golden</link>
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		<title>Choose to Lose &#8211; The Art of Negotiation</title>
		<description><![CDATA[Negotiation and Conflict.

Conflict is a fact of life. In theory we negotiate in order to avoid conflict, but is that really the case?

Think for a few minutes about how you view the link between conflict and negotiation. Are the two mutually exclusive? Is conflict a part of negotiation or does conflict come about because negotiation [...]]]></description>
		<link>http://www.bizsum.com/blog/choose-to-lose-the-art-of-negotiation</link>
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		<title>Marketing in a Recession &#8211; Three Reasons to Keep on Marketing</title>
		<description><![CDATA[It&#039;s a recession! How many times have you heard that recently? The answer: probably thousands. Every newspaper and news programme seemingly has an unending list of recession related stories; &#034;the longest recession ever&#034;, &#034;the deepest recession since records began&#034;, &#034;the worst recession on record&#034;.

Batten down the hatches, cut costs! The approach taken by many businesses [...]]]></description>
		<link>http://www.bizsum.com/blog/marketing-in-a-recession-three-reasons-to-keep-on-marketing</link>
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		<title>Why Should You Get a Coach?</title>
		<description><![CDATA[What&#039;s easier: Working toward your goals alone through trial and error, or seeking the guidance and direction of someone who&#039;s been there and done that?

The answer is obvious. When you seek the advice of someone who has been through it all before, you can then avoid the same mistakes and focus your time and energy [...]]]></description>
		<link>http://www.bizsum.com/blog/why-should-you-get-a-coach</link>
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		<title>Strategies for Achieving High Job Goals</title>
		<description><![CDATA[What are your goals for your job? Most likely, you want to move up, get paid more, and have greater responsibilities. Or perhaps you want to get out of your current job and find one that&#039;s more rewarding.

Whichever goal you have, you can meet it with some positive thinking and a sound strategy. You can [...]]]></description>
		<link>http://www.bizsum.com/blog/strategies-for-achieving-high-job-goals-4</link>
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		<title>How to Make Yourself More Valuable to Your Employer</title>
		<description><![CDATA[It&#039;s always a good idea to make yourself a valuable asset to your employer. The truth is, if you produce more value than your cost, you&#039;ll be less likely to be let go.

There are certain things you can do beyond just doing your own job really well. While you should remain friendly, motivated and hard [...]]]></description>
		<link>http://www.bizsum.com/blog/how-to-make-yourself-more-valuable-to-your-employer-2</link>
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		<title>Leadership That Doesn&#039;t Include Engagement Surveys is Leading Employees Nowhere</title>
		<description><![CDATA[
In the corporate world today it&#039;s a dog eat dog world. Those that survive and thrive in this ever changing, fast paced world are those who are able to use the right tools to their advantage. One such tool includes engagement surveys and leadership that doesn&#039;t use this powerful tool is leadership that is leading [...]]]></description>
		<link>http://www.bizsum.com/blog/leadership-that-doesnt-include-engagement-surveys-is-leading-employees-nowhere</link>
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		<title>Business After Retirement &#8211; 5 Simple Tips to Start</title>
		<description><![CDATA[Retirement is supposed to be the time in our lives when we are able to sit back, relax and reap the freedom of the golden years. What most people realize when they finally get there is that too much relaxation and freedom becomes boring.

They start to realize that: they need to keep working to break [...]]]></description>
		<link>http://www.bizsum.com/blog/business-after-retirement-5-simple-tips-to-start</link>
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