We are in the midst of a worldwide economic shift. Thousands of people are losing their jobs every day. Many have experienced successful business careers, but now their employers are dumping them. Those who have lost their jobs may be shell-shocked, but many will have a relatively soft landing: a corporate buyout, an early retirement package, or a pension. Having a bundle of cash to cushion the shock is certainly better than wondering how you are going to cover next month’s mortgage payment. But, that cash can do some real damage to you depending on your state of mind.
For many, buying a franchise after a bad work experience is a little bit like a rebound romance. You’ve been unexpectedly jilted. Your confidence is shaken. To distract yourself, you start Googling and clicking, and before you know it, you’re a franchisee. You’re still hurting from what happened in your job as you embark on something that will test your limits as nothing has before. You are not running toward something as much as running away from something—the pain of losing what you had before. And, it’s just a matter of time before you can’t run fast enough or far enough to get away from yourself.
This book is for people who may be caught up in the economic turmoil of our day; for those who have reached a point in their corporate careers where they’ve achieved success, have a lot to show for it, and just want out of the rat race; and it’s for those who seek coaching through the early stages of franchised and small business so they can create the success they deserve.
Here is an excerpt from the book, "Franchise: Freedom or Fantasy? – How to Know if a Franchise is Right for You After Your Corporate Career", by Mitchell York
Networking Marketing as an Alternative to Franchising
If you conclude that starting a business is the right thing for you, but you do not want to take on the risk of starting something from scratch or buying an expensive franchise, there are other viable alternatives such as Network Marketing, also called Multi-Level Marketing (MLM).
Just as franchisors sell their products through a series of franchisees, other companies sell through independent sales representatives. These reps or distributors are unsalaried but receive commissions from the parent company based on the volume of product they sell. They also receive commissions when they sign up others to become distributors.
You have to understand what is motivating you to consider starting your own business. Nowadays, it is all too common to see people gravitate to business ownership as a default to other possibilities. Because of layoffs, downsizings, and corporate buyouts, hundreds of thousands of people are losing their appetite for the corporate world and traditional jobs. It’s natural at least to consider starting your own business as one alternative to getting back on the corporate horse.
But for some, all they really need is a vacation, a hobby, or some other mechanism to get their equilibrium back and land another job. Are you sure that’s not a possibility for you? It’s guaranteed to be easier than starting a business. If it’s no longer an option and you must start a business to have the contentment and peace of mind you’re after, then more power to you.
If you are serious about making the transition from executive to entrepreneur, you should hire a professional – a certified business coach who has walked in your shoes and who has helped other people like you.
Making this transition can be a solitary and lonely road, but it doesn’t have to be. It can also be an invigorating self-discovery journey that leads to tremendous personal empowerment and fulfillment. A coach can help you navigate your way to a positive outcome by helping you shape your dreams into goals that can be methodically achieved.
Your family can help you come to the right decision if you involve them deeply in the process.
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