Few things matter more than someone’s network in today’s tightly-knit world. Yet far too many people and companies neglect the networks they establish. Are you doing what you can to keep your old contacts in touch and up to date, or are you simply working on making new ones and are inadvertently – or intentionally – letting the old ones fall out of touch with you?
Well, if that’s the case, you’ve got to stop what you’re doing. Because there’s nothing like a close-knit network to sustain a business and keep it going, especially when times are tough.
It’s almost tautological, but the best way to keep your network alive is, well, to keep it active. Keep on contacting people even if it seems there’s nothing important to say. Try to help people along – if someone passes along an email asking for help or advice, or changes his Facebook status message and puts up some sort of request or plea, respond to it even if you can’t really help. Send notes or emails of condolences, congratulations, or simply something funny to a friend you haven’t been in touch with for awhile.
Show people that you’re interested in how they’re doing, and they’ll “return the favor†with a show of interest in you and what you’re up to. And when it comes time for you to ask for help or offer something for sale, it’ll be much easier to get other people on your side, doing what they can for you – whether it can directly benefit you or not. They could for instance pass on your own pleas or requests to members of their own networks who might be able to help you.
Don’t underestimate the power of your network. It can be there for you when you need it to be – but you have to keep it alive if that’s what you want it to do.
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