Career Intensity This article is based on the following book: Business Strategy for Workplace Warriors and Entrepreneurs By David V. Lorenzo Ogman Press Inc, 2006 ISBN 1-933683-00-7 213 pages

The Big Idea

Are you one of those people who always get a creeping feeling of dread on Sunday evenings because they know they have to get up and go to work again the next day? If you are, then chances are you have strayed far from your career potential and not really doing what you were meant to do.

But a financially, emotionally and mentally rewarding career is not impossible. Successful entrepreneurs and business executives all have something in common – career intensity. And “Career Intensity” by David V. Lorenzo shows you how you can acquire this drive, passion and business strategy to achieve success in your chosen field.

What is Career Intensity?
Today’s economy places great value on the performance of the individual. This is why successful business people and executives today think like entrepreneurs. They don’t wait for a boss to tell them what to do. Instead, they work to increase their individual value and differentiate themselves from their competition by staying out in front of the latest initiatives. They are aware of their own strengths and weaknesses and work continuously to adjust and improve their performance. In other words, they practice Career Intensity.

Positioning Yourself for Value Creation
There are basically four types of people in the workplace today:  

• Workplace Warriors-- are the backbone of any large organization. They stay in cubicles and follow orders, rarely straying from their own comfort zones.  

• Management Mavericks-- are often perceived as rogues in an organization. They take risks and implement actions without the support of internal and external customers.  

• Intrepreneurs-- Intrepreneurs understand the value they create in a company. They have well-defined personal competitive advantage and work hard to leverage their talents/skills to be the best at certain tasks and make a difference for the company and their customers.  

• Entrepreneurs-- are value creators for their customers. They often start as aggressive, passionate individuals committed to the success of their careers.  

Channel Your Passion
To start a great career, you need to start by making an attitude adjustment. You need to assume responsibility and take control of your career and life.

• Let Go of Fears. To do this, you must first learn to let go of five common fears that keep most people from achieving success – fear of the unknown, fear of failure, fear of commitment, fear of disapproval, and fear of success.
• Challenge Yourself. Next, start a mental training regime by challenging yourself with increasingly difficult tasks that require you to be alone (e.g. painting, writing poetry, getting a degree).  
• Practice Outcome-Driven Thinking.  Approach every interaction – a meeting, a phone call, an email - with an end in mind. This helps cut the clutter and enable you to be almost twice as productive.  
• Harness Your Imagination.  Use your imagination to get some leverage in mapping out your future in three ways.

Rules of the Road
As you continue on your path to success, remember these rules to make sure you achieve your goals.

• Believe in yourself and have faith in the quality of your work, product or service.
• All of your dealings must be moral, ethical, and legal.
• Your efforts must follow the Golden Rule of doing unto others as you would have them do unto you.
• Always treat others with respect and make sure they keep their dignity when dealing with you.
• The best ideas are their ideas. Allow others to take the credit and see how much more work can get done.
• Always focus on value creation, for yourself and for others.

David Lorenzo has more than 20 years of business experience as a successful corporate executive, entrepreneur, strategist, author, and speaker. He has worked with and mentored some of the world’s most successful businesspeople while helping lead many large organizations to unprecedented success.

Mr. Lorenzo’s experience in starting new business enterprises and repositioning under-performing business units, along with his ability to implement innovative performance improvement solutions, makes him one of today’s most sought-after trusted advisors.
Prior to becoming a strategist for The Gallup Organization in 2002, Mr. Lorenzo was vice president and general manager of Marriott’s corporate housing brand, ExecuStay by Marriott, in New York, New Jersey, and southern Connecticut.

Under his direction, he grew the division’s annual revenue to more than $50 million in less than three years. Marriott’s leadership credited Mr. Lorenzo for establishing innovative revenue and cost-saving programs, and his successful management solutions were implemented throughout Marriott enterprises nationwide.

Mr. Lorenzo is a participant in the Wharton Fellows Program at the University of Pennsylvania, a management think tank that meets regularly to analyze and address timely business issues. He received his MBA from the Lubin School of Business at Pace University, and he received a Masters of Science in Strategic Communications from Columbia University in New York City.

To know more about the author, please visit http://www.careerintensity.com/aboutAuthor.html

Subscribe to BusinessSummaries Pro for only $69.95 and get:

1. Unlimited access to a continuously-growing online archive of over 300 business book summaries valued at $1,200.00.
2. A new summary each week for an entire year - a total of 52 books valued at $69.95.
3. Easy and convenient access to summaries in four easy formats:
1. Adobe Acrobat (PDF)
2. Microsoft PowerPoint (PPT)
3. Personal Digital Assistant (PDA)
4. Audio (Mp3)
5. HTML
4. Access to easy-to-navigate membership site.

SPECIAL BONUS OFFER!

Free copy of Inside the Guru Mind Series*

1. That is a total of 12 summaries valued at $49.95 at no extra cost! This is available only at BusinessSummaries.Com.

Get more than $1,200 worth of value for only $69.95 and:

1. Increase your business confidence by leaps and bounds.
2. Spend less time learning, and more time doing! Put the latest business ideas into practice immediately!
3. Remember better and learn more
4. Save time and reduce information overload!
5. Stay ahead of the latest marketing trends, learn explosive marketing techniques, and discover investment strategies for the new economy.
6. Improve your leadership skills and take your business into the global economy like a pro.
7. Increase your productivity – both personal and in your workplace.

Ready to dive into a vast sea of critical business information?
Learn and apply the latest business trends, ideas and concepts.
Subscribe to BusinessSummaries today for our promotional low rate of only $69.95!

Subscribing is totally risk-free. Not only do we guarantee a safe and secure payment process, we also over an unconditional 100% Money-Back Guarantee for the entire duration of your subscription!

You have nothing to lose so subscribe today!