Free Book Summary : Twitterville How Businesses Can Thrive In The New Global Neighborhoods Title : Twitterville Author : Shel Israel Publisher : Penguin Books Ltd., 2009 ISBN : 978 1 59184 279 8 Pages : 306

Twitter is the most rapidly adopted communication tool in history, going from zero to ten million users in just over two years. On Twitter, word can spread faster than wildfire. Companies no longer have the option of ignoring the conversation.

Unlike other hot social media spaces, Twitterville is dominated by professionals, not students. And despite its size, it still feels like a small town. Twitter allows people to interact much the way they do face-to-face, honestly and authentically. One minute, you’re complaining about the weather with local friends, the next, you’re talking shop with a colleague based halfway across the globe.

No matter where you’re from or what you do for a living, you will find conversations on Twitter that are valuable. Despite the millions of people joining the site, you’ll quickly find the ones who can make a difference to you.

Why You Need This Book

This book will explain how global neighborhoods will make geography increasingly irrelevant. It even explains why people sometimes really do care what you had for lunch.

EIGHT STEPS

Begin your Twitterville journey on the right foot with these eight steps:

1. Show Yourself . Scroll through some Twitter pages and see what first catches your eye. Chances are good that it will be the avatar image. Most people like to see who they’re talking to; they’re more likely to follow someone who uses an authentic photo over another whose avatar is a cartoon or brand icon. In the small space allotted by Twitter, give some specific info about yourself and your work. Supply links to your blog or web site. In your bio, say something useful about why you’re on Twitter. Say where you live.


2. Read first. Talk later . Start by reading what others have to say. Get a sense of the rhythm of a conversation before you join in. Wait until you have something useful or interesting to add to the conversation.


3. Post Second. Follow Later . After you’ve read other tweets for a while, it’s time to put up a few of your own. When you start, say what you are hoping to talk about. This may start to get you some attention from the neighborhoods that matter the most to you.


4. Friends Over Stars. While Twitterville luminaries may automatically follow you back if you follow them, they are unlikely to join a conversation you start. You may think it impressive that these big names are following you, but since most everyone knows that these stars will follow just about anyone, few Tweeters are impressed. It’s wiser to follow people whose conversations matter to you.


5. Avoid Spammer Stats . The worst thing you can do is have stats that show you follow 1,149 people and only 4 people follow you. These are spammer stats. Perhaps no one is following you because you’ve revealed so little of yourself. You can easily fix this by growing slower. Post more informative tweets, and be more transparent.


6. Have Favorites . There’s a little star icon to the right of each tweet. You can use it to make someone’s post a “favorite.”


7. Take Your Time . Twitterville works like any other neighborhood. People start by chatting about weather, lunch – the day-to-day things. Often the conversation goes nowhere, tapering off into cyberspace. If you try pushing yourself too aggressively, people may respond to you in the same way they do the loudmouth at the party. They walk away and talk in circles that exclude you.


8. Think Neighborhood . If you move to a large city, the first things you do are learn your way around the neighborhood, find the best way to get to work, and where to shop and eat. Do not think of Twitter as a mass media tool, but a social tool.

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