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You Need To Be A Little Crazy
The Truth About Starting And Growing Your Business
By Barry J. Moltz
Dearborn Trade, 2003
ISBN 079318018X
172 pages
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The Big Idea
Are you thinking of starting your own business? Turning your back on a stable career to pursue your own business takes a lot of passion, courage and a little craziness.
Barry Moltz, successful entrepreneur and investor, shares with you his ideas on how to build a business without breaking your bank. Find out the greatest myths of start-up businesses and learn how to nurture the human dimension of business.
Part 1 - You: It’s All in Your Mind
Before you even think about having your own business, consider this thought: it is easier and more profitable long-term to just get a job than to start your own business. If having more money is your main motivation to start your own business, you are already lost from the start.
Courage is the Entrepreneurial Law
Starting a business takes a lot of courage. After all, a steady paycheck seems to be a better alternative to a business that statistically stands a slim chance of surviving. 33% of all businesses fail in their first couple of years and more than 50% close in the first four years. This does not exactly sound promising, does it?
Most businesses fail because they run out of cash. With no more money for operation expenses, a business has to close. Unfortunately, there is no sure way to prevent the failure of any business. There is also no sure way to ensure a business success.
Why Start a Business?
If statistically, putting up a business is a losing venture, why do small businesses keep popping up everyday? It is because people always want something better for themselves and for their families. You might think there is more to life and your professional career. You might want to be the next Bill Gates or Michael Dell. You might want to “work for yourself” or want to pursue your dreams.
These dreams never do exactly match up with reality. Still, it is through these dreams that you can attain the passion to launch your own business.
You Must Be Crazy
Not only must you be courageous, you must also be a little crazy. After all, only a lunatic would be willing to launch a business given the odds. It does not end there, however. . . . . . .