Book Summary Preview : Turbo Strategy

Introduction

In the book, the author introduces practical techniques that will help you come up with strategies and more importantly turn up profit quickly:

• The answers have changed – most businesses operate the way they do because they are “tried” strategies, not because it is efficient and profitable.
• Flexibility is essential – from time to time, it is important to take a step back and reevaluate the situation, then do something about it.
• The one true measure – two basic questions you need to ask everyday “What is working?” and “What is not working?”

Start Where You Are

Cash Flow Is Everything
Analyze the cash flow and profitability of every product, service and area of activity. Look at what is making money and which are is losing.

Clarity Is the Key
Ask important and essential questions and be absolutely clear about the answers. If the answers are not what you want then what are you going to do about it?

The Customer Is the King
Do not stop at satisfying customers. Satisfied customers are not necessarily loyal customers. You must go out of your way to delight and surprise them. Find out what they need and find ways to fill those needs.

Question Your Assumptions
Every business decision is based on certain assumptions, from time to time check the basis of those assumptions and find out if they are still applicable to the current conditions of your business.

Draw a Line Under the Past
Focus totally on the future of your company. Draw a line under the past and have enough discipline to stop doing things that are not making money and to do more of those that are.

Practice Zero-Based Thinking
Imagine starting over and ask yourself this question: “Knowing what I know now, would I still continue to do this if I had to do it over?” Instead of spending time to determine how to improve, change or fix certain problems, find out what are things you wouldn’t continue doing knowing what you know now.

Do this in all aspects of your business. Your products, which would you, continue selling? The people in the company, would you still have hired them? Or your business partners, suppliers and vendors. These business relationships should be constantly evaluated.

Want to read the rest of this summary? click here >>