 By Vanessa Hall
Emerald Book Company, 2009
ISBN 978 1 934572 17 7
264 pages
The Big Idea
Can you be trusted?
Trust is the cornerstone of your business and personal life, but do you clearly understand what trust is? Do you know how to develop trust in all areas of your life? Can you determine if others view you and your organization as trustworthy?
By examining the role of trust in sales, management, branding and marketing, customer service, and leadership, author Vanessa Hall gives you the tools you need to earn trust, reap the rewards, and stand apart from the competition. The Truth about Trust in Business will help you strengthen all your relationships and allow you to build a business and personal life anchored to a rock-solid foundation based on the assessment of expectations, needs, and promises.
With a practical model, compelling insights, real case studies, and easy-to-implement tips, Hall offers you knowledge of how to ensure that trust, once established, is not broken; guidance on how to become more trustworthy, as a person or an organization; advice about how to build trustworthy brands and businesses; and assessment tools for determining how trustworthy you are in each area of business.
A lot of people talk about trust, particularly in the current economic climate, but few comprehend the dynamics of trust. With insight gained from years of experience and a deep commitment to strengthening society’s core values, Hall delivers an effective and critical tool for building trust.
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Why You Need This Book
This book gives you the tools you need to earn trust, reap the rewards, and stand apart from the competition. Develop and grow your own foundation of trust, both on an individual and an organizational level, as you expand the successful horizons of your business and personal life.
SO, WHAT IS TRUST?
Trust results in the ability to rely on someone or something to deliver the outcome we want, it then becomes a critical part of all our interactions and relationships, in our business and working lives as well as in our personal lives.
If the specific outcome we want is not delivered, that’s when we start saying things like, “They can’t be trusted,” “She broke my trust,” “I can’t trust this to work.” We’ve all thought this way at some point in our lives, and those thoughts are accompanied by feelings of disappointment, annoyance, bitterness, and even anger.
In your business, every employee, every manager, every customer, every potential customer, every shareholder is constantly going through a process of assessing whether they can trust in you, your company, and your products or your services. Can they rely on you to deliver the outcomes they want?
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