Book Summary Preview : The Seven Deadly Skills Of Communicating

The Big Idea
Communication, as always, is one of the most important tools to make an organization productive and successful. Communicating with your co-employees, staff and superiors cannot be avoided. Though indirectly relayed, your actions give out unconscious messages. If you keep some information to yourself, lack of trust could be the meaning of this action, which is one of the causes of poor communication. Having poor communication in an organization develops low morale and negative attitudes among the people in it. In this case, productivity is affected. Communication is very important because it becomes an essential tool to convince management to provide what the organization needs. This will in turn produce successful and motivated people. Good and proper communication will nurture happy employees that would lead to a productive and motivated environment. And this will give the manager an easier and rewarding job that would reflect his management skills.

Why Is Communication Important?
Will it really make a difference with the way you communicate with other members? Would there be changes? Would members’ loyalty, motivation, and productivity increase? The answer to all these questions is yes.

Everyone involved will benefit from this.

• Bill meets the new division president of Dyad’s Business Services, Angela B. Krafft.
• She’s refreshingly candid, informal, and very different from his past bosses. She’s been brought in to turn around the numbers. Decrease the call abandonment rate of the call center. Reduce the five-minute waiting time for customers down to two minutes. Bill’s role is made clear: Change the numbers or we all lose our jobs.
• Find a solution, she tells Bill, in two weeks.
• The getting-to-know-you meeting ends with Angie asking Bill to play in her stead for a charity golf tournament. Bill obliges and takes his leave.

On The Greens
Bill plays in place of Angela Krafft. He meets a “gardener” or big-time landscape businessman Mike St. Vincent. Mike learns about Bill’s problem at work, and offers some business advice.

• The Organization – would make them loyal, productive and motivated.
• The Manager – open communication between managers and management will make the job easier for him and he could give the support that the department needs. Open communication with staff will also bring out the best potential in his people.
• The Department or Team – a team, who knows all the information that would affect it, can work more effectively and would be able to make changes needed to fit in with the organization.
• The Individual Staff – staff asked of his/her views and opinions by management feels important and needed in the organization. It develops his/her work and stay with the company longer.

Above this: What is Communication?

• From the Latin word “to share”. To be more effective, this is a two-way process. Listening is as equally important as speaking. You may have relayed a message effectively, but if the listener can’t respond, communication fails.
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