Book Summary Preview : The Rebel Rules

The Big Idea
The boy wonder of the American travel and hospitality business shares the secrets of his success. The characteristic traits of a rebel – passion, vision, instinct and agility- as illustrated by Virgin’s Richard Branson, The Body Shop’s Anita Roddick, and the author himself, are described here in a guidebook for today’s daring new entrepreneurs.

The principles in this book apply universally to anyone who wants to create a humane and empowered workplace, whether you are from a nonprofit organization, in the government or a private business. A new kind of fast company leader is rising to power in the business world. Rebel leaders are rewriting the rules.

1. Getting in touch with your “inner rebel”

• Rebels listen to their own instincts as opposed to other’s opinions when determining an important course of action
• Rebels show up in their own dress code at an event.
• Rebels get into activities that make them lose track of time and put them in a state of ecstasy.
• Rebels build a career that is a natural reflection of themselves and follow a natural progression from their most innate childhood skills.
• Rebels are working at jobs that they put on their list of top ten “favorite future jobs” from their childhood or youth.
• Rebels are normally not straight A students, they would have been naïve idealists, non-conformists, or artists in their teenage years
• Rebels are not afraid to fail, quit their jobs, and follow their lifelong passion and true calling.
• Rebels either become leading experts in their chosen fields, millionaires, or end up in prison.
• Rebels do not lose their political and social beliefs as they grow older. Their passion for the causes they support will only grow stronger over time.
• Rebels do not take “No” for an answer. They will always try to find a way or solution.

Rebel Profile

Richard Branson, founder of Virgin Group of Companies . . . . . . .

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