Book Summary Preview : The Power Of Corporate Kinetics

The Big Idea
How do businesses cope in today’s fast-paced, wired world? By embracing change, evolving with the times, throwing out old models and strategies, constantly adapting, seizing opportunities, meeting ever-shifting customer demands, and capitalizing on market turbulence. The kinetic enterprise thrives on unpredictability.


Part 1 The Destination
Embrace the Power of Corporate Kinetics

The Two Goals of the Kinetic Enterprise are:

1. Serve a single customer.
   Provide the sales relationships, products, and services to match the infinitely diverse and changing demands of individual customers, one by one.
2. Act in zero time.
   Meet customer demands and exploit market opportunities instantly by means of simultaneous enterprise-wide collaboration and action.

Chapter 1 The Death of Predictability
You can’t predict the future but you can be ready for whatever it brings.

Kinetics

• From the Greek Kinesis, or movement.
• Defined in the dictionary as “relating to the motion of material bodies and forces and energy associated therewith”
• Applied to a dynamic business that instantly responds to new demands and seizes new opportunities.
• Predictability is dead. How do we turn this truth to our advantage?
• The answer is Corporate Kinetics.
• The model of the kinetic enterprise, a guide to the design of a business that can cope with the new reality. If we can no longer depend on our ability to predict the future, we must create a dynamic business design that can capitalize on the unpredictable, to turn it to our advantage.
• A new culture motivates workers to collaborate, make decisions, take risks, innovate, and learn.
  “The organization that is successful is the one that can best deal with surprise.”
  -Gen. Gordon R. Sullivan and Michael Harper, from Hope is Not a Method
• The kinetic enterprise is organized around workers who initiate and execute individual, discrete, and unpredictable projects we call events.

Two varieties of events:
1. Market Events
2. Customer Events

A Market Event begins when a market opportunity is identified by a worker or team of workers and ends with a totally new kind of product or service being introduced.. . . . . .

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