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Small Business Survival Guide

The Big Idea

Thirty million Americans are involved in small businesses and entrepreneurial start-ups. Unfortunately, statistics show that more than 80% of small businesses fail within their first five years. Business owners often fall prey to greedy lawyers and accountants, cut-throat competition, and mounting debts and taxes

As a small business owner, you need to protect yourself against creditors, crooks and competitors. Author Cliff Ennico provides you with effective and affordable strategies for conquering small business predators.

No product or service is truly unique. In fact, every business has competition. As a business owner, you must be able to identify your competitors and develop counteractive strategies. Failure to do so would be disastrous.

• The best way to beat the competition is to force your competition to play catch-up. You do this by taking your business to another level and attracting customers away from your competitors.                                                                        

Here are the four most common strategies you can use to leapfrog the competition:

1. Focus on a niche in the market that is not being served enough by your competition and saturate it.
2. Get intellectual property protection.
3. Get big fast by launching major marketing and distribution campaigns.
4. Take things to the next level by changing the way people view your product or service.....