Book Summary Preview : Selling the Dream

The Big Idea

In this very competitive age, you need to have an innovate approach to sales, marketing and management in order to succeed and outlast competitors. Selling the Dream aims to help you achieve all that.

The book a blue print on how you can “evangelize” or sell your dreams and ideas to people and have them believe in your product, dream or idea. It also tells you how to convince people to be as passionate about your cause as you are.

Part 1: An Introduction to Evangelism

Evangelism Defined

Evangelism is the practice of convincing people to believe in your product or idea as much as you do. It means selling your dream by using passion, dedication, guts and cunning.

By selling the dream, you are transforming a vision into a cause and getting people interested into sharing your cause. It is more powerful than traditional sales because it involves sharing ideas, insights and hope rather than achieving personal gains.

Evangelism Goals

• Evangelism yields long-lasting and dramatic changes.
• Evangelism sustains itself.
• Evangelism grows.

Evangelism in Action

The starting point for all evangelism is a cause – its reason for being. Cause can do five things:

1. Embody a vision.
2. Make people better.
3. Generate big effects that change lives.
4. Catalyze selfless actions.
5. Polarize people – when you shake up the status quo, people could either love you or hate you...