 By Shel Leanne
McGraw-Hill Books, 2008
ISBN: 978-0-07-161589-1
224 pages
The Big Idea
Barack Obama has brought the power of oration back to American politics. Using well-practiced public-speaking skills, he not only rouses roaring applause but inspires real change in his listeners.
In speech after speech, Barack Obama has “fired up” millions of enthusiastic supporters with his inspiring vision, rousing rhetoric, and charismatic presence. His outstanding communication skills gave rise to an unprecedented political movement and fueled Obama’s success in becoming America’s first African American president.
But inspiring and persuading millions isn’t simply a product of innate ability—Barack Obama honed techniques that made him a highly effective speaker before audiences numbering thirty to 200,000. These techniques are vital not only in the political arena, but also for business executives, managers, and leaders from all walks of life. |
Why You Need This Book
Whether you’re a manager, executive, or public speaker, a teacher, business owner, or community leader, Say It Like Obama will provide you with presentation techniques that have inspired and mobilized audiences of every size.
This book is about the art of persuasion, the power of presentation, and the most effective techniques of communication. From building strong arguments and facing tough issues to inspiring a team or workforce to new levels of innovation and productivity, Say It Like Obama gives you the tools you can use to instill positive change at every level of your organization by learning how to:
- Make a strong first impression
- Use body language and voice
- Establish common ground
- Gain trust and confidence
- Win hearts and minds
- Drive your points home
- Convey your vision through imagery and words that resonate
- Build to a crescendo and leave a lasting impression
Creating Strong First Impressions – Image and Body Language
A first impression is a critically defining moment. The instant one person first moves into the presence of another, an opinion is formed. Even before you utter any words, you open a dialogue and have spoken volumes through image and body language. The strong first impression that Barack Obama makes reminds us that body movement and image speak a language to the audience as potent as anything said out loud.
Barack Obama is adept at establishing excellent first impressions. The purposeful walk. The visual contact he makes with audiences early on, stretching his arm to them in a confident wave, narrowing the physical distance between himself and the audience. These mark the beginnings of a two-way conversation of sorts – it elicits a sit-up-and-listen response from audience members.
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