 By David Booth, Deborah Shames & Peter Desberg
McGraw Hill, 2010
ISBN 978 0 07 162859 4
272 pages
The Big Idea
Don’t simply present. Persuade, inspire and perform!
Research shows that a memorable presentation is a combination of stirring your audience’s emotions while appealing to its intellect. This team of authors has developed techniques that do just that and will engage, inspire, and jumpstart your audience to action. Their creative techniques have been used during the past ten years by Fortune 500 companies such as TD Ameritrade, Mattel, Fisher-Price, Merrill Lynch, Siemens, and Pfizer.
This effective method brings you:
An award winning actor who applies performance techniques used onstage to engage and move an audience.
A television and film director who demonstrates how to craft and deliver your message with authority, credibility and authenticity.
A psychologist who specializes in memory and stage fright and reveals how to overcome fear and activate an audience’s attention and memory.
|
Why You Need This Book
This book will allow you to come up with presentations that will
always get your audience’s attention – and their buy-in! By combining performance techniques and cognitive science with the best research in psychology, Own the Room will guide you in delivering any presentation, provide tools to manage anxiety, and ensure that audiences will remember you and your message.
INTENTION
Intention is one of the more subtle concepts speakers need to identify and employ. Defining your intention is crucial for goal setting. It becomes your scorecard and road map for making future decisions.
- Set goals that are directly under your control. Identify what you can realistically accomplish through your own actions.
- Be specific so you can recognize when you have successfully met your goals. Figure out when you have met each of your objectives by measurable actions. These may include completing tasks you have assigned yourself by specific dates.
Think of intention as the leading edge of sail: taut and focused. Like the sail that engages the oncoming wind, an intention lifts and drives you to your goal. Your speed and efficiency are based on properly setting your sail or intention. Pick one intention and commit to it. Develop creative ways to express and achieve it. Currents and reefs may provide obstacles, but with a strong intention, you will always reach safe harbor.
Once negative intentions take hold, these are the results:
- Rushing and cramming in additional material shows the audience that there is no focus or main point to the presentation.
- Displaying little desire to connect with the audience exhibits discomfort and a lack of confidence, even boredom.
- Making the presentation all about you loses your listeners because they feel unimportant or used.
- Leapfrogging from one topic to another demonstrates a lack of focus and preparation.
- Drowning the audience in data diffuses your message and degrades your intention.
A strong, clear intention at the core of any presentation is the foundation for success. If the presentation is veering off course, remind yourself of your intention, and your delivery will regain clarity and force.
|
| Have You Heard What Other Members Are Saying? |
|
"Your business book summaries are already standard reading in our company." ~ Al Bergen, CEO, Mesa Consulting
|
"Every issue of BusinessSummaries is sent to our client. Every week for twelve months, it always reminds them how much we appreciate the business they give us. This is one novel corporate gift." ~ Victoria A. Martone, General Manager, Cosas, Inc.
|
"Without taking away precious time from running my business, I learn something new every week." ~ Norelyn Fiera, Executive Vice President, Fiera de Manila, Inc.
|
"One thing I like about your summaries is that I can always go back to the concepts rather than going through the 300-page book looking for them. It saves me a lot of time." ~ John Fernandez, Vice President, Sales and Marketing, Xytron Corporation
|
"Well, I also checked on the other sites. I chose you guys because your subscription package has the best overall value in terms of price, number of issues, free bonus, and refund policy." ~ Pauline Fermin, Business Development Director, ASPAC
|
“I would like to thank all of you for the good effort and EXCELLENT service rendered to us.” ~ Teoh Soo Mei, Group Training, OSK Investment Bank Berhad
|
|
|
“BusinessSummaries not only did a god job at summarising my books, but interpreting the real philosophy behind. Also the relationship with the team as an author was excellent and a pleasant experience. I know that the book’s editor enjoyed the same." 
