Book Summary Preview : Outfluence

The Big Idea

“Everybody experiences far more than he understands. Yet it is experience, rather than understanding, that influences behavior.” - Marshall McLuhan

This quote underlines a truth that seems evident, yet few of us really think about the deeper meaning of how much influence is exerted upon us from our environment, seemingly many times without our conscious consent. When most people think of influence, they think of something wielded by those with authority, money, clout — who also usually possess an agenda of their own.

There is a better way if you feel you don’t have all the authority, money, or clout you need to effect real, positive change. Applied consciously, it creates a powerful, irresistible message that promotes growth in personal lives, relationships and businesses.

It’s called Outfluence.

Outfluence turns conventional thinking about influence upside down—making a powerful force available to anyone who chooses to use it.

Why You Need This Book

This book will introduce the power of silent communication and teach you principles and behaviors to help you become more effective in your day-to-day interactions. It will also teach you that the effort extended to show others that we care makes an impression – whether our approach is in the form of speaking, writing, listening, or practicing patience and respect.

What is Outfluence?

Outfluence is a lifestyle comprised of silent communication principles and behaviors. Outfluence is a focused form of nonverbal communication. The philosophy behind the concept is that our silent communication often speaks more effectively for us than does our auditory communication.

Outfluence is a constant messaging process that we engage in purposely and, frequently, silently. It’s focused on the relationship between you and a current customer, on the budding connection between you and a prospective client, or on a developing personal bond.

Focused, thoughtful and delivered with sincerity, Outfluence is the strategic use of silence and, most importantly, it is the giving of your good will to another person. Financial rewards are part of being a successful practitioner of Outfluence, but money is not the only benefit. Relationship building is a valuable reward when all parties to a business venture are inspired to do their best and are focused on making each other successful. The same is true of anyone involved in a promising personal friendship.

The Difference between Influence and Outfluence

Influence is an ephemeral power that operates without any direct or apparent effort. It is usually associated with prestige, wealth, ability, power, or position.

How do you influence if you don’t have prestige, wealth, ability, or position? You turn to social influence.

People bend to peer pressure in an attempt to fit in. They do it to acquire social influence. Traditional methods of influence serve a purpose when honorably employed. But there is a better way to influence: it’s called Outfluence. Remember: Outfluence is the giving of your good will to another person in purposeful and sincere action that makes a person feel good about himself and about you and/or your business. An Outfluencer always looks outward, desiring to help another person first, secondarily thinking about the Outfluencer’s positive purpose.

 

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