Book Summary Preview : Innervation

The Big Idea
Innovate where it counts. Inside.

Here is a funny, frank, and refreshing book on how to not only survive but also succeed in today’s new economy –or at least get what you want out of life and work while stepping on as few people as possible. This one tackles the big issues like what kind of person do you really want to be (a bastard? there are many of them in business) -are you living for the future or are you stuck in an old economy dinosaur company? Guy Browning says exactly what nobody else dares to say about real-life/work issues, and that’s why it’s so fresh.

Redesigning yourself means working hard on the brand that is You. How do you get out of the rut you’re currently in? What are the new Ten Commandments for the millennium? How do you learn to really listen, relax, work, and be happy? Everything from sexual politics to creativity, to trashing old economy leaders, discovering the real meaning of networking, and making effective, short, and simple communications, to managing people who are “less talented and good looking” than yourself – it’s all in a light and punchy addition to your business library!

The three big assumptions about you
1. You want to make good things happen
2. You want to balance life and work
3. You can think for yourself

Innervation is about a new way of being, thinking, and doing. You only have control over yourself. So it’s about time you started shaping up and getting with the program.

The future is now

Communication, the Internet, mobile phones, and mass media assault us every day. They sell things to us, and tell us how to live our lives. Ironically, increased communication doesn’t necessarily mean more people are happy today than they were ten years ago, nor do people actually listen to what the other person is really saying…

Our work environments have changed, our offices are designed to be homey, and our homes are designed to have offices in them! Bosses have disappeared in this age of highly skilled workers. More and more people are working from home. Small businesses thrive as specialized teams are assigned to tackle specific jobs and then disband once the project is completed. Today’s information age has allowed consumers the power to choose. Brand loyalty may now depend on a company’s ethical practices.

The old new economy

There used to be a lot of teen-age stock option instant millionaires that used their raging hormones to drive their slick new Internet companies. But it wasn’t long before these great whiz kids showed no profit, no office, and no truly great idea. Most ended up losing all their money and becoming poor teen-aged students, like everyone else. . . . . . . . . . . . . .

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