Book Summary Preview :
Getting Everything You Can Out of All You’ve Got

The Big Idea

Believe it or not, it is easy to create new opportunities for building wealth. In fact, unseen opportunities are passing you by everyday. The only thing you need to do is to look at these overlooked opportunities with fresh eyes and capitalize on them.

Marketing genius Jay Abraham shares with you a program that will help you reach the pinnacle of success. Using the strategies he has utilized as a top advisor to some of America’s top corporations, Jay teaches you how to spot hidden assets and how to use untapped resources to maximize your career and increase your income.

1. Your Flight Plan
Sometimes, people are just not able to recognize the obvious. For this reason, it took hundreds of years for people to invent the ice cream cone even if ice cream was already in existence. In the same way, it took hundreds of years after bread was invented for people to even think of making a sandwich.

Today, you are surrounded by the same hidden opportunities that can change your income for the better and boost your career. However, you must learn how to look for them.

2. Great Expectations
You must create your own breakthroughs. Breakthroughs are defined as unconventionally fresh, superior and more exciting ways of doing something. Creating your own breakthroughs is the easiest way to achieve success both in business and in life.

ou don’t need to be as smart as Bill Gates to create breakthroughs. All you need is an opportunistic attitude. You must be able to look at things with common sense and even more important, be able to take action on the opportunities you see.

Here are some examples of breakthroughs:

1. A hair growing product was developed when it was discovered that an acne product grew hair as a side effect.
2. The roll-on deodorant was inspired by a ball point pen.
3. Nike’s unique sole was developed when the founder of Nike poured rubber over a waffle iron.
4. . . . . . . . . . . . .