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EVEolution

The Big Idea

For any business to survive today, it needs to understand how to market to women. The fact is women make 80% of all purchasing decisions, are brand loyalists, have complex, multiple lives because of ever-increasing responsibilities: from running households, to caring for aging parents, raising children, and managing thriving careers and businesses. Make women join your brand, build lasting, meaningful relationships with them, recognize their ever-growing needs, both personal and professional, and EVEolutionize your business before it’s too late!

Introduction

EVEolution: What it is, how it works, why your business can’t survive without it.

Understand the power of EVEolution:

• The Web has many successful “Women Only” sites, and hardly any comparable communities for men.
• The take-out foods industry has changed the eating habits of Americans over the last 5 years.
• Home spas and pampering products industries have grown from a niche market for the rich to class for the mass.
• Professional/industrial cookware is now a must-have in any home kitchen.
• Door-to-door selling is booming.
• Kids don’t dress like kids anymore.
• Women have created a $9.8 billion pharmacopia of alternative medicines.
• Organic foods have become a major force in the marketplace.

Women don’t buy brands. They join them. A customer of the moment is one who buys your brand, a customer for life is one who joins it. Clubs, organizations, institutions, the ones we value and cherish and grow old with – these are what matter to women. Women join brands, and they want it to extend into their lives in as many ways as possible. . . . . . . .